Sadly Hasbro isn't the only company that's done this kind of thing. Far too many have followed suit and it's such a shame because collectors are having to pay insane prices on the secondary market to complete their collections. Most recently the MOTU Origins line, which is an exceptionally well made toy line, has also suffered horrible distribution as well. I paid way more than I should have for my figures but the only way to complete my collection was to go to ebay and the secondary collector markets to acquire them. They were pricey to begin with, but that's just the way these things work now if you're a toy collector.
The 1995 Power of the Force line only recently started going up in price on Ebay and the like. I haven't seen the prices on those go up since they were first available at retail. I sold all of mine off in 2001 for pennies. Though there are several factors there that are likely contributing to their increase in value. First, many of the people collecting them now are trying to rebuild their childhood collections assuming they're a younger generation than me who had these as kids. I collected them as an awkward teenager who missed out on the Kenner toys despite being born in the early 80s. Second I think the lack of availability of modern Star Wars Hasbro figures has forced collectors to look to other lines that are more readily available and there was a deluge of product from that line that no one could get rid of a few years ago. Third I think the ridiculous pricing of the original Kenner line, even loose, as well as the pricing of modern Star Wars merchandise means you have to take out a second mortgage on your house to afford to collect what you like.
So what are the most viable options for consumers? You can pay an arm to collect the modern stuff. You can pay a leg to collect the vintage stuff. Or you can go on ebay and spend a reasonable price and get a whole line, or just get your childhood favorites, all without going broke.
Honestly the modern pricing is just only going to keep climbing and I think it's going to get to a point where it just won't be sustainable. That goes for the collectors just as much as it does for the company.