The thing I see not getting any mention is that Pablo's Twitter was private at the time all that was going on. Someone (or several someones) who could view his tweets thought it was the right approach, not to talk to Pablo about it directly, and behind that privacy screen, but to start sharing it and commenting publicly about it out it the open. There's a certain attitude I've seen online of, "Well, celebrities should be careful of what they say/tweet," which smacks a bit of, "Well, she shouldn't have been wearing that."
I was always taught that if I had a problem with something someone said or did (that wasn't, y'know, illegal), to take it up with them directly and civilly. To do the opposite -- to complain to everyone but them -- is gossip, at best, or deliberate drama-generating, at worst. Sensationalism gets views. Newsmen knew this a century and a half ago. News media rely on it today, and so do internet content-creators. When you're competing for the fractions of pennies of ad revenue each click represents... Well, we've seen some people do a lot, often skirting the edge of libel, just to stand out slightly above everyone else trying to be heard.
And, as with news articles of the nineteenth and twentieth centuries, everyone always remembers the sensational headline. Hardly anyone sees the page three retraction two days later.