Essentially, they want something already built for them to use, rather than develop anything from scratch. They want to take away for themselves rather than actually create; and that is essence of this new generation. And the consumption angle is very accurate: they eat, but produce only waste.I would call it a combination of greed, ambition, political agenda, and plain stupidity. They just want franchises to exploit without doing the work to both honor the past and guarantee them a future. Using them as stepping stones in Hollywood. They're like locusts: Consume, then move on.
In other words, it's short-term snake-oil salesmanship.
(I call this world we live in now The Evil Earth, after a nightmare I had where on the horizon in the night sky, I saw an upside-down blood-red Earth just looming. I sometimes wonder if we all without warning got dropped on that and the real one sped off somewhere, never to be seen again. )