I think you're grasping straws which is fine because if you don't think about it, it makes sense. But you are right about it 'rocking'. But you have to get there first. Starting with solid writing. FF, didn't have it. X-Men 3 didn't have it. SM3 didn't have it. Thus failing...for different reasons, but it boiled down to execution and seeing a vision from start to finish without too much compromise from the studio. First Class had a time compromise but made it through with it's soul intact. I agree Marvel is being ballsy with the Avengers and how they got there. But I don't think you gave enough credit to what you consider second tier. In the comic world, Captain America was always first. And a lot of people knew who Iron Man was beforehand, due to marketing to children who were established in the comic/cartoon realm.