JJ Abrams Super 8 Trailer (Trailer Spoilers?)

[nickytea]

i don't trust any of this viral garbage anymore - This movie is relying heavily on fan participation,

Paul, it's like you're baiting me, man. :lol For the record, the MOVIE itself is not relying on anything. It just so happens to have a trans-media viral element. For those that participate, there are exclusive interpretive advantages when the film comes around, but it doesn't hinder the traditional viewer not having "played along."

All of this Scooby Doo seek and you will find has never ever ever led up to a good movie -

Um:

Why The Dark Knight's Viral Marketing is Absolutely Brilliant « FirstShowing.net
http://articles.latimes.com/2008/mar/24/entertainment/et-batmanviral24

&

http://www.youtube.com/watch?v=H9G8Z4ewitQ

- but tell me, after Lost was over - what were you left with? Questions, right?

No need to go to far into this one ... but, no.

Most people guessed where the survivors were during season 1, even though the Bad Robot team denied it to the bone.

:confused

Um, no. They were on the island. Everything on the island happened. Did we watch the same show?

 

[Jet Beetle]

Paul, it's like you're baiting me, man. :lol For the record, the MOVIE itself is not relying on anything. It just so happens to have a trans-media viral element. For those that participate, there are exclusive interpretive advantages when the film comes around, but it doesn't hinder the traditional viewer not having "played along."



Um:

Why The Dark Knight's Viral Marketing is Absolutely Brilliant « FirstShowing.net
Batman - Bat infiltration - Los Angeles Times

&

YouTube - TRON: LEGACY - "Flynn Lives" ARG Recap Video (Alternate Reality Game)



No need to go to far into this one ... but, no.



:confused

Um, no. They were on the island. Everything on the island happened. Did we watch the same show?

No it didn't. it was another "Over the Rainbow" show - but please, I'm too old and tired to go thrashing around in the world of Lost.

And i don't believe non-participation hinders the viewing of whatever movie it's promoting - it does something worse, it invests people into what is usually a bad movie. it's a gimmick like those release forms they used to make people sign before they went in to see a scary movie or the barf bags they would hand out. A slight of hand to shadow the horrible storytelling. Remember how fantastic the stories got in comic books when they started using multiple covers and exclusive variants -- No? That's because they didn't need good stories anymore. The Gimmick got people to spend their money. Why do you think JJ is so concerned over the lack of attention? I can't stand viral nonsense.

And Nick - I never said Viral marketing didn't work - but for Dark Knight - Ledger's death brought in more than a few "I believe in Dent" bumper stickers.

And Cloverfield sucked.

 

[Carson Dyle]

Whatever one's feelings re: viral marketing from an artistic standpoint, it has proven to be a relatively cost-effective way for medium-to-low budget films to generate advance buzz and cut through the clutter of an overcrowded marketplace.

Blair Witch, A.I., and District 9 all benefitted from clever viral campaigns, as did Cloverfield, (Ron Moore's) BS:G, and The Social Network. None of these projects had massive advertising budgets, and each needed all the help it could get in terms of generating awareness.

Perhaps because I enjoyed the shows mentioned above (well, for the most part), I never felt particularly victimized by the viral campaigns.

In any case, no amount of viral marketing is going to convince an 18-to-20-year-old go see a film he doesn't want to see. At best, it will pique his curiosity, and perhaps even bring a smile to his face.

Is viral marketing a gimmick? I suppose so, but from my perspective it seems like a fairly benign one. The tradition the old William Castle ads lives on!

 

[Jet Beetle]

I'll give you District 9 - i forgot about that one - it was a good movie.

I find it harmful only in that I've never been one to feel happy about paying for the package no matter what's inside. And if you believe viral works, then you can't say it won't influence an 18-20yr old to see a film. They wouldn't do it if it wasn't beefing up intake.

And i'm sorry, but The Tingler and those old Castle films are pretty bad. Without the gimmick you really are left with nothing.

 

[Carson Dyle]

I've never been one to feel happy about paying for the package no matter what's inside.

Yeah, well, if movies were free I doubt those of us lucky enough to make a living in the film business would be in business for very long. :confused

Of course viral campaigns can influence the general public. Viral campaigns are just another type of advertising, and influencing the public is the reason advertising agencies exist.

My point is that young audiences have become pretty savvy in terms of being able to distinguish between the promise of an ad campaign and the reality of the movie being advertised.

 

[nickytea]

I think our difference on this comes down to the fact that even though these alternate reality transmedia campaigns are currently funded through the current system's "advertising" label, I see them as distinct entities. A singular form of entertainment and unique new way of storytelling.

Like if you wrote a Sky High video game or comic book as a companion to the movie. Doesn't necessarily reflect on the quality of the movie itself, but the current studio system's understanding restricts them to cross-platform "advertising."

I think they have the potential of becoming distinct, complimentary experiences.

 

[Vivek]

YouTube - Super 8 new Trailer 2
Super 8 Full Trailer

 

[TheMechanic]

I just watched the new, full length trailer and wow! It looks really good.
I already see some Sheriff's Dept patches that I want to replicate!
I think my son and I are going to have a blast watching this movie this summer.

 

[DrkMatter]

Close Encounters is my personal all time favorite. The new trailer screams CEOTTK. This really has me pumped. Can't wait!

 

[cking]

This looks great. What hit me the most was how it made me feel like I did when I was a kid in the 80s. It really captured the feeling of movies from that decade in my opinion. Exciting stuff!

 

[Westies14]

This looks great. What hit me the most was how it made me feel like I did when I was a kid in the 80s. It really captured the feeling of movies from that decade in my opinion. Exciting stuff!

Agreed! Pretty excited for this. Looks like ET, Goonies, Close Encounters, and Stand by Me all rolled into one.

 

[knightdriver2001]

This movie looks like it is going to be cool.

I do have to question that a pick up truck can derail a train
so badly. I have seen trains hit tractor trailers and just keep
right on going.

I know, I know, It's just a movie. LOL.

 

[Vivek]

http://trailers.apple.com//705/us/media/galleries/paramount/super8/Super8_Poster2_h.zip
Hi-Res

 

[CB2001]

(removed post, wrong post)

 

[ghostryder]

 

[Jeyl]

Finally, a poster showcasing the real star of JJ's films.

LENSFLARE!

:eek
:sick
...
:cool

 

[TheMechanic]

Lensflare used to be a common side effect of shooting in Anamorphic Widescreen.
Look at any John Carpenter movie and there's lens flare everywhere.

Same with any movie ever shot in AW.

Does anyone know if Abrams shoots in anamorphic? Or are the lens flares in his films an added effect? I know people seem to hate it but it was in just about every single film from 1980 on through the 90's.

 

[nickytea]

Depends on what you mean by "added."
Not sure about Super 8, but for Trek the lens flares were "added" on set by shooting a light toward the lens from just off camera. If you mean added in post, then no.

 

[Jeyl]

Lensflare used to be a common side effect

:lol

Oh, geez. You kill me. They certainly USED to be a side effect, but now it just looks like JJ has more love of what the lens does than his actors, cause they sure distract the heck out of every scene that features them.

 

[tcsmit29]

I thought the same thing. A teaser is supposed to well, tease and leave you thinking about it and wanting more. I could care less after watching that.

So true, unfortunately, all too often these days, the best parts of the film are in the trailer. Thereby making the trailer a cliff's notes version of the film. In these situations, sometimes, watching the movie itself is a bit anti-climactic.

As for Cloverfield, I enjoyed it and appreciated what Abrams was trying to do with the film. I thought it was an interestingly different take on the typical Hollywood formula blockbuster. It could have been better though.

I will go see Super 8 and try to keep an open mind.