Hold on a second.
Does it actually say anything? Yes, reissues of old action figures aren't flying off the shelves, but...why would they? I mean, stop and think about it for a second. Who's the market here?
The market
seems to be collectors with some sense of nostalgia. Beyond that, I can't imagine who they expect to be selling to. Looking at these toys, they are not remotely what kids today actually play with. So, whatever's being sold here isn't being sold on the basis of "Kids are gonna get these and actually play with them."
Moreover, kids have
zero connection to Indiana Jones as a franchise, unless they've been introduced to it by their parents...and I suspect a lot of parents wouldn't do that. Like, I love the original three films, but there's no way in hell I'm showing them to my 7-year-old. Star Wars is a different story. She can handle those films, even if the Emperor kinda freaks her out. But Indy? Face-melting, heart-ripping Indy? No ****ing way. Indy films aren't appropriate for little kids.
For that matter, I don't recall the Indy toys being especially hot sellers back in the day, either. I remember a few kids had 'em, but nowhere near as many as had Star Wars or G.I. Joe or Transformers or He-Man or Dungeons & Dragons toys. I can think of, like, two kids who had Indy, the horse he rides, and maybe Toht. But everyone had a big-head Han Solo.
For that matter, I don't think kids just play with action figures as much these days. We were in target last weekend, and the toy aisles were deserted. The two dominant franchises seemed to be Barbie and Lego. Everything else was just kind of a grab bag of franchises, with none really holding dominance. There aren't brick-and-mortar toy stores, either, anymore. I was telling my kid about how there used to be Toys R Us and Kay-Bee and Lionel Kiddie City (Northeast U.S. regional chain, I think). She couldn't begin to imagine an entire store with JUST toys in it.
Bottom line: the world's different. Toys like this, I think, mean less to kids than they used to. And kids have no connection to Indy and aren't gonna develop one from this movie (from what I hear, anyway). Like, I can't imagine kids running out and picking up action figures for "The Adventures of Sad Grandpa & the Lingering Regrets."