I can't even blame Sony for cashing in. They have shareholders they gotta provide for. I blame people who demonstrate to them again and again that this approach is worth their hard-earned money. Consumers get what they demand with their wallets. Anyone who goes to see this is telling the studios that this all they need. There are so many great ideas out there, so many untapped talents. There are geniuses begging for a shot to make fresh, creative, original projects; there are concepts on paper to take classic franchises in very interesting, brave, exciting directions. By buying a ticket to Ghostbusters, to Terminator: Genisys, to Ninja Turtles, you are telling Hollywood to continue passing these possibilities by in favor of complete garbage. Honestly. Sony isn't ruining our childhoods. People who support these movies are ruining our adult lives. (From an entertainment perspective, of course.)
This is why I hate the "branded properties" track that studios have taken. Sure, it yields some great material some times, but far too often, it's just used as a crutch to mind-trick audiences into accepting otherwise generic schlock. My go-to examples for this are the G.I. Joe films and the Transformers films. Seriously, if you strip out the IP from these films and call them American Commandos or Warbots, people would say -- at best -- "Eh. It was ok. The robot fighting was cool, but they were pretty stupid." Slap on a coat of IP, though, and audiences eat it up with a spoon.
Oh, I totally agree! I think we're about to see a similar crash/burn of big-budget Hollywood similar to the 60's. Filmmaking technology is cheap and accessible. High quality streaming, resolution, and quality is cheap and accessible. I just don't think the modern equivalent of Lucas and Coppola will be running within the Hollywood/theater industries. I keep waiting for a huge rash of well-made, well thought out sci-fi shorts to start popping up on Youtube or Vimeo. Your short film thread is REALLY cool.
As for GB, this stuff is an escape for me. It's fun. It's not about supporting the franchise or boycotting Sony. I'll probably drop $20 or so for tickets for my girlfriend and I. We'll go get some pizza, have a few beers, laugh at (or with) the new movie, and enjoy ourselves. Entertainment, curiosity, whatever... I'll be there opening night.
With the comparisons to Terminator and Ninja Turtles, both of those franchises have basically crashed and burned without by boycott. If GB is bad, it will, too.
I actually don't think we'll see a true crash. At best, we'll see an insurgency or some surprise take over, which will then be co-opted by the major studios.
I'd say the best analogy is the music industry. In the late 1980s, the music industry was glutted with "me too" hair metal bands and such. That was upended by two things in the 1990s. In the early 90s, the grunge scene came in and blew the industry's doors open with Smells Like Teen Spirit. What happened next? A wave of "me too" alternative bands that got picked up, and a gradual commercialization of the entire approach.
The other thing was MP3s and file sharing. I remember in the late 90s/early 2000s when people were saying that the file sharing thing was the death knell for the music industry.
It wasn't. The industry adapted and, while it's not what it was in the past, it still lives. Gradually, the industry managed to trim away much of the fat from its earlier model, and slowly adopted an approach that incorporated digital music. New distribution outlets arose in the form of iTunes and Amazon, and new delivery mechanisms like Pandora and Spotify hit the scene. But the industry itself survived and, if anything, was strengthened to the point that it really cannot be taken down at this point. For that matter, it seems, neither can the dominant style. It's really, really, really difficult for some auditory meteor like Nirvana to hit. It's much more likely that you'll see the kind of gradual, controlled evolution of a sound, where one style gradually gives way to another, but not the near-extinction-event of an entire genre being blown out of the water by some new twist overnight.
I think the same is true of the film industry. We will come to a point where superhero movies are no longer being made, the same way we got to a point where westerns aren't being made. Or at least, we'll get to a point where superhero films aren't being made to anywhere near the same degree as what you see today. But that change will be slow and gradual, rather than as a result of a total collapse.
2 things. 1, how can you say that youre a hardcore fan of GB and then promote this dreck.
2. How can you say that no amount of vitriol or complaining online will help? There are a ton of things that caused companies to change their mind about boycotting things just because of online protests. Aside from speaking with their wallets, people have a voice on the internet. Sometimes companies listen, sometimes they dont. But saying that it doesnt help is asinine.
Now a days, I think regarding movies at least the old saying "there is no such thing as bad publicity" doesnt really hold value anymore. The negative publicity isnt going to help THIS movie. Its not like BvS or something in the sense that everyone in the world saw it once opening day and was like "dear god dont watch this", I think people arent going to watch this movie because of everything they have already seen. If I worked at sony, and I was head of marketing, I would show as little as I could of the movie in the trailers, to at least get people in the theatre that are curious. Now...pffft. Forget it. And Im not even THAT hardcore of a fan, yes I love the two movies( I was a kid when GB 2 came out so I like it) and there is no way in hell Im going to pay money for this because it looks like A BAD MOVIE.
It's really more like 3 things, but I'll do my best to answer your questions.
You and I must have varying definitions of "promote". Where am I promoting the reboot? I've been discussing... posting a few things I think some of the others in this thread might enjoy. Unless I slept through them, I haven't actively participated in any promotions for GB16. However, if Sony's paying like you suggested earlier in this thread, I would TOTALLY be up for it.
I'm not a universal fan of the entire GB franchise. I didn't much care for the 2009 game, EGB was atrocious, as are some of the newer figures that have come out over the years. Somehow I've avoided shouting my distaste for those things from the internet rooftops. I'm a hardcore fan of the original movies-- not the franchise.
Now a snark-free answer-- I'm a hardcore fan of the original two films. I'm indifferent on the reboot. The direction isn't what I would have done had I been given the keys to the franchise, but I adjusted my expectations. I'm enjoying the anticipation and conversation. I'm planning a fun night out with some pals to go see the movie opening nigh after some pizzas and beer. Fun will be had regardless of the quality of the movie. THAT... is what I'm really excited about.
For what it's worth, I think you can be a big, big fan of the originals without being a fan of literally everything in the franchise. "Hardcore fan" is a broadly defined term, in my opinion.
That said, it sounds like you're less into the film itself, and more into the experience of going to the film. And I guess I'd ask you......why?
Does the film -- on its face, based on what you've seen/heard -- seem entertaining? Would you have gone to see this with your buddies if it were some new project without the GB IP?
Ohhhhhh, bad publicity is DEFINITELY better than no publicity. I work in marketing and advertising. The more the reboot is in the eyes/ears of the general public via social media, blogs, TV, comments, sky writing, etc., the better off it is. With that in mind, you've done far more "promoting" on the reboot that I have. (See how I came back around with that one?)
This I absolutely agree with. Controversy = promotion,
especially when you can work in the social justice angle. As I've said before, I think that Feig's decision to gender-flip the GBs wasn't necessarily a "social justice" driven decision. I think he genuinely likes working with funny women, and has a strong collaborative relationship with Melissa McCarthy and likely with Kristen Wiig. However, I think that Sony was totally on board with this because they recognize that he's bringing in new audience members. And, when the trolls came out of the woodwork, Feig and Sony executed what I think you have to admit is some brilliant PR judo by using the negative backlash against the trailer to serve as a way to
promote the trailer based on the trolls' reactions.
As we've said many times here, the trolls are just one slice of GB fandom, and just one slice of the people who look at this film and go "Meh. Looks lame." BUT, because the trolls are so outrageous, and because many of the other super-intense fans are so ridiculous, Sony and Feig have managed to completely insulate the film from initial negative criticism by basically insinuating that anyone who says the film looks bad is an obvious sexist manbaby fanboy who needs to grow up, shave his neckbeard, and get out of the basement and into the sunlight an fresh air, unless of course that would turn him to stone because trolls hahaha but seriously, go see the movie because feminism!
And it's worked. It's worked
brilliantly. Sony has completely framed the discussion, and it's done so in a way that is sexy, too. Every thinkpiece out there is some musing on fan culture, attitudes of ownership, and whether it's reasonable to respond as the trolls have. Even in the more balanced pieces, there's a slant that basically treats
all criticism of the film as inherently illegitimate. Moreover, the discussion has migrated to one that absolutely benefits Sony in that it's not merely about fan ownership or sexism now; instead, it's about "rushing to judgment" and how unfair and wrong that is.
In other words, the discussion is shifting to "Don't judge by anything you see before you see the movie. Just go and see the movie.
Seeeeeee the moooooooovieeeeeeeeee......"