I'm probably in the woefully small minority with this opinion, but I really don't like dremel guy all big like that. He looks fine as an icon and on the challenge coin, but seems a little menacing in the giant size!? Besides, I thought things were "moving forward" in the new and slicker icon designs and look of the RPF. Isn't using dremel guy kinda stepping backwards too much or is it never too early for retro :confused
Shylaah,
Things are definitely moving forward and we very much want to be progressive, however, that doesn't necessarily mean throwing out all the old. The RPF is what it is today because of well over a decade of online history. One thing the RPF has never had was a strong branding to identify itself with. We have gone from logo to logo or text treatment to text treatment and while some were good in their own right, they weren't memorable or iconic. Out of everything that has ever been produced, rhboyd's dremel guy is the one graphical element that many long timers do remember and do relate to. It really is a shame that more of a brand wasn't built around that logo, but the board had many other issues to contend with at that tumultuous time and branding wasn't a big concern.
When it came time to create a new brand for the RPF, we wanted to have something that was more modern but also versatile. As I think I have mentioned before, the Costume Forum icon is an homage to the dremel guy, so we did carry him through, just not in a very in-your-face way.
I have dozens of PSDs where I have tried to modernize the dremel guy and put him in one of our open-ended frames, but I am not artist and am not the creative sort so they have all been pretty poor attempts. While Gordon Gekko's work may seem like he just stuck the dremel guy in the new frame, there is more to it than that and while there are changes I would still like to see, it is the first time I have seen a meld of the two designs work well.
Going back to "moving forward," take a look at this site... it is one of my favorites:
Brand New: Opinions on Corporate and Brand Identity Work
This site reviews branding updates from major companies and corporations. I absolutely am enthralled by how companies rise to the occasion or fail miserably in trying to update their brand. Many of the most successful do just what we are doing... they update their logo, but retain elements of the old for the sake of recognition and history. The inclusion of the dremel guy would be the same.
I just think he needs a bit more work as the top half is really nice, simple and chunky, while the hands and dremel are much too detailed, don't match the upper half, and wont' read particularly well if scaled down.