VIDEO KFC A.I. commercial

[Bloop]

As someone who has a sister who was actually in a real KFC ad, I also don't like where this is going. I like using AI for certain things - I've used it for deepfakes to "fix" movies where face replacement would make some sense (imo), and I'm currently using it to create depth maps for converting movies to 3D stereoscopic format (since Hollywood isn't interested in 3D for home viewing any longer). But replacing actors completely, along with film crews, audio techs, musicians, etc, is terrible. The sad thing is that technology has been replacing jobs for decades, but AI is threatening to obliterate huge swaths of occupations. For many companies, they don't even care about the impact, don't really care if the product is worse, just so long as it's "good enough" and cheaper. We've already gotten "good enough" music made without real, trained musicians, "good enough" graphic design from people using Photoshop who don't have training in art, "good enough" photography, with news outlets having replaced professional photojournalists with reporters using iPhones.

Anyway, here's the KFC ad my sister did (she's the redhead aunt). I know it's "just" an ad, but her and other actors rely on all types of performing just to eke out a living:

 

[cboath]

There will come a point sooner than people want to admit where the vast majority of people will not have to work because most things will be automated one way or another. There is no planning for that which is what is scary.

 

[blewis17]

AI won't replace human creativity. But it will make it cheaper & easier, which means a lot fewer people will be able to make a living at it.

The clearest change that I see coming is the size of the productions. Who will pay for action stuff like 'Mad Max Fury Road' when AI can dupe the shots for pennies on the dollar, and get the movie done in months instead of years?

This is the concern. Before long, you won't have to "know" Photoshop, Premier, Final Cut, Vegas, ProTools, Maya, etc. to create a passable product, and it won't take a vast production team.

 

[blewis17]

There will come a point sooner than people want to admit where the vast majority of people will not have to work because most things will be automated one way or another. There is no planning for that which is what is scary.

They made a documentary about it. It was called "Wall-E"

 

[blewis17]

There will come a point sooner than people want to admit where the vast majority of people will not have to work because most things will be automated one way or another. There is no planning for that which is what is scary.

...and the sequel was called, "The Matrix"

 

[Bloop]

This is the concern. Before long, you won't have to "know" Photoshop, Premier, Final Cut, Vegas, ProTools, Maya, etc. to create a passable product, and it won't take a vast production team.

It's already happening. I've seen lots of websites for businesses that use AI generated images. They're smaller businesses, which I'm sure is the appeal of AI (low cost & time to create something that looks "professional").

 

[Bloop]

Another point: I've seen TONS of websites selling AI services, where you have to pay in "credits" to get AI generated content. They're all just repackaging the freely available AI processes and charging for it. I've been using ComfyUI, which is a node-based graphical user interface for python AI processes (easier to use than command line) and there's sites selling workflows and models that I've found for free. So there's also the industry right now of selling AI, before people realize they can do it themselves for free if they take a little time to learn. But I suppose there will always be people that can't figure things like this out on their own and will just pay someone else.

 

[NeoRutty]

Had a guy say to me “evolve, or die” when it came to AI and my career… (this was a multi millionaire who owns a candy company and was showing off their fake AI Model girl in an ad for their candy)

Well, sorry dude I’ve spent 30 years now in animation…

I’m 50 - I can evolve to working at a Starbucks at this point… rebooting my career NOW!?

I’ve evolved multiple times over the years, but never had to evolve because the advancements were killing the actual worker.

When everything went to computer animation, I learned new skills to work in that new industry (I was a traditional animator)

But the advancements gave people tons of new jobs

This is AI push is greed by uncreative people who finally have their stupid pill to make them instantly ”creative”. Art ozempic for suits.

It’s so angering

There’s a huge reason I haven’t bought anything on this site in a while - I’ve been making my money as a writer and editor for 20 years and now suddenly there’s no work

Not because those jobs are already replaced…

But everything’s on hold while they figure out HOW to properly replace us.

Sigh.

Luckily, I’ve sold a show that I’m writing and editing myself - so if this could PLEASE become the next Rick and Morty so I can make a few million dollars in one year and then quickly retire before this all goes to hell, that would be great!

 

[batguy]

I wonder if there will be a bloodbath of firings and the jobs situation will hit bottom. Then there will be a smaller correction (re-hiring) a few years later when the public sees the first round of crap AI content.

Think of the CGI boom in the late 1990s. It looked like practical effects were on the way out. 10 years later practical VFX were still not what they were before CGI, but there was definitely a backlash by the viewers against excessive CGI.

 

[joberg]

It's already happening. I've seen lots of websites for businesses that use AI generated images. They're smaller businesses, which I'm sure is the appeal of AI (low cost & time to create something that looks "professional").

A lot of flyers/catalogues in the fashion business is already publishing their wares with A.I. generated models (men/women) of various sizes/proportions + the clothes they are wearing.

 

[Captain Dunsel]

...and the sequel was called, "The Matrix"

Well, in that case, I wonder what the benefits package, compensation, and 401k will be for the occupation of “Human Battery”?

 

[greenmachines]

Well, in that case, I wonder what the benefits package, compensation, and 401k will be for the occupation of “Human Battery”?

View attachment 1920609

Well, that really comes down to blue pill / red pill. One comes with full retirement benefits and the other you get expelled from the union and your employment is terminated. You also lose your food ration and employee housing.

 

[Tan Djarka]

Okay, here's what I think will happen...

AI will become the standard. Once a production is written and the initial design work is done, it will be completed with AI. Alot of jobs will be lost in front of and behind the camera.

Not all actors will be out of work. They'll still be used for small independent and art house films. The rest, if they're good enough, will transition to live productions. We'll see a boom in the live theater industry for those that desire the "human touch".

But there is some good news. Reality TV will remain unchanged. Turns out stupidity is a uniquely human trait that cannot be simulated.

 

[Bloop]

Had a guy say to me “evolve, or die” when it came to AI and my career… (this was a multi millionaire who owns a candy company and was showing off their fake AI Model girl in an ad for their candy)

Well, sorry dude I’ve spent 30 years now in animation…

I’m 50 - I can evolve to working at a Starbucks at this point… rebooting my career NOW!?

I’ve evolved multiple times over the years, but never had to evolve because the advancements were killing the actual worker.

When everything went to computer animation, I learned new skills to work in that new industry (I was a traditional animator)

But the advancements gave people tons of new jobs

This is AI push is greed by uncreative people who finally have their stupid pill to make them instantly ”creative”. Art ozempic for suits.

It’s so angering

There’s a huge reason I haven’t bought anything on this site in a while - I’ve been making my money as a writer and editor for 20 years and now suddenly there’s no work

Not because those jobs are already replaced…

But everything’s on hold while they figure out HOW to properly replace us.

Sigh.

Luckily, I’ve sold a show that I’m writing and editing myself - so if this could PLEASE become the next Rick and Morty so I can make a few million dollars in one year and then quickly retire before this all goes to hell, that would be great!

I used to be a full-time working musician. It's still possible to work as a musician, but there are far fewer jobs, especially for my type of musician - instrumental. I've had people say I"m not "hustling" enough. I play over a dozen instruments at a professional level, read, write and arrange music (which I've also been hired to do) but there's just not as much work. Live instrumental musicians have been replaced with synths, tracks, DJs, etc. The average person doesn't care how much skill that's required to play any instrument well. The focus of pop music is on vocals - singers & rappers - who often are more successful because of their appearance than any vocal prowess. Autotune dominates the industry. "Beats" have replaced melodic compositions. The people that produce "hit" music often don't have music training, relying on tech to cut & paste a song together. Soundtracks used to be written, arranged and orchestrated for full orchestras. Now, many scores are made by one person with synth sound libraries replacing real musicians. I'm sure AI will start replacing even that one person.
I can "hustle," I can "evolve," but when there are not only fewer jobs available, but also those jobs are being taken by people that don't have as much skill but use technology to produce music that is "good enough," and especially "cheap enough," undercutting what it would/should cost real musicians, there's a limit to how much I can survive and earn a livable wage in that environment.

 

[blewis17]

I used to be a full-time working musician. It's still possible to work as a musician, but there are far fewer jobs, especially for my type of musician - instrumental. I've had people say I"m not "hustling" enough. I play over a dozen instruments at a professional level, read, write and arrange music (which I've also been hired to do) but there's just not as much work. Live instrumental musicians have been replaced with synths, tracks, DJs, etc. The average person doesn't care how much skill that's required to play any instrument well. The focus of pop music is on vocals - singers & rappers - who often are more successful because of their appearance than any vocal prowess. Autotune dominates the industry. "Beats" have replaced melodic compositions. The people that produce "hit" music often don't have music training, relying on tech to cut & paste a song together. Soundtracks used to be written, arranged and orchestrated for full orchestras. Now, many scores are made by one person with synth sound libraries replacing real musicians. I'm sure AI will start replacing even that one person.
I can "hustle," I can "evolve," but when there are not only fewer jobs available, but also those jobs are being taken by people that don't have as much skill but use technology to produce music that is "good enough," and especially "cheap enough," undercutting what it would/should cost real musicians, there's a limit to how much I can survive and earn a livable wage in that environment.

So much talent that seems... destined to fail, in the big scheme of things? That's the issue with Entertainment AI... there will be those who command it very well and do truly remarkable things. But I fear the VAST majority will simply be spitting out barely passable product for the masses. The McDonald's of art, so to speak. It's low quality but fast and cheap, so it's "good enough" to become the de facto standard.

 

[blewis17]

A lot of flyers/catalogues in the fashion business is already publishing their wares with A.I. generated models (men/women) of various sizes/proportions + the clothes they are wearing.

And also populating backgrounds with digital extras (whom you don't have to pay or feed, or adhere to working time restrictions or union rules) will become much easier, and therefore more prevalent.

 

[joberg]

I used to be a full-time working musician. It's still possible to work as a musician, but there are far fewer jobs, especially for my type of musician - instrumental. I've had people say I"m not "hustling" enough. I play over a dozen instruments at a professional level, read, write and arrange music (which I've also been hired to do) but there's just not as much work. Live instrumental musicians have been replaced with synths, tracks, DJs, etc. The average person doesn't care how much skill that's required to play any instrument well. The focus of pop music is on vocals - singers & rappers - who often are more successful because of their appearance than any vocal prowess. Autotune dominates the industry. "Beats" have replaced melodic compositions. The people that produce "hit" music often don't have music training, relying on tech to cut & paste a song together. Soundtracks used to be written, arranged and orchestrated for full orchestras. Now, many scores are made by one person with synth sound libraries replacing real musicians. I'm sure AI will start replacing even that one person.
I can "hustle," I can "evolve," but when there are not only fewer jobs available, but also those jobs are being taken by people that don't have as much skill but use technology to produce music that is "good enough," and especially "cheap enough," undercutting what it would/should cost real musicians, there's a limit to how much I can survive and earn a livable wage in that environment.

I can understand your dilemma; same with 3-D printing; if your knowledge into CAD, or other programs is fairly good, you can make models/props/sculptures, etc...Doing the same, by hand, might be difficult, or even impossible for some people. The tech (any tech) has given a chance, for some without the "proper experience" to do, produce and sell...something. Even surgeons will be replaced by robots sooner than later...Port crews and such, will be replaced by automation. An array of jobs will not have the need for a human operator in the near future...books will be "written" by ChatGPT, images/movies by A.I. programs, utilitarian objects will be created via 3-D printing (even cars and houses will be 3-D printed)...cannot put the genie back in the bottle