I find this equal parts offensive ( not really LOL ) and adorable.
I think to the masses it's going to make us 'weird' people look even weirder and only encourage the stereotypes as opposed to saying 'hey look, this is a whole subculture that has people who can connect with their similar interests'.
I'll watch it because it looks hilarious, however. And I'm only comfortable saying that it looks hilarious because for the most part, us geeks are intelligent enough to know if they're putting what we say on TV then we're comfortable enough with it being funny to anyone on the 'outside'.
On a side note, last convention I went to, while I was in line for the masquerade, they had the door open for the speed dating room and while some people looked genuinely happy, I think 90% of the whole row I was observing were either TERRIFIED or TOTALLY UNINTERESTED in whoever they were talking to. The couple closest to the door at one point talked for maybe 30 seconds and then just sat in silence looking around. The poor guy looked SO so nervous and uncomfortable. The girl just looked stuck up and rude. BOO.