Seems strange that they are throwing away easy money with them being *this* limited. I get not making a million pairs, but doing under 500 when demand is so high doesn't make sense business-wise in situations where the 'want' isn't payed off later. Like if it's a new phone or something, demand works since they will eventually have more iPhones available and the wait just made people want it more. But it's not like we are just going to buy other Reeboks instead.