Jedi2016
Sr Member
The problem with the outlook that Solo describes (and I agree that you're probably correct, BTW) is that MS has never had much success trying to get into markets that are already completely dominated by not just one or two other companies, but many. Theirs usually ends up being a "too little, too late" approach. Their current attempts to push their way into the phone and tablet markets is, at best, a joke. The Zune was a disaster from day one.
Yes, they're pushing into a new market, rather than the traditional games industry. But there's no room for them there.
I fully understand the need to bring new things to market.. that's the only way we innovate. But innovation has never been MS's strong suit. They also seem to have missed the ball entirely on the TV front. All of this was probably planned quite a while ago, when live TV was actually something that people cared about. We've moved on since then to the land of DVRs and Netflix, and then MS releases a device that would have been great at around the time the X360 launched. People don't watch TV live, except for a small handful of things like the nightly news or the Superbowl. A device that's catered almost exclusively to live TV is targeted at an audience that simply doesn't exist anymore. We already have hardware in our living rooms that do everything else the system does.
A true all-in-one system is truly all in one box. This box is in addition to all those other boxes, when it should be replacing them. If they really wanted this thing to work this way, I should be able to pull out my Blu-ray player, DVR, cable box, and my other game consoles, and install this ONE box in their place, that would do ALL of the functions that those other boxes could do. Until they can do that, this system is "just another box" that people will have to try to fit into an already overflowing entertainment system. That's why I'm not their target audience.. because I have absolutely no use for the system, except as a game console.
And they need to call it something different. Xbox is firmly rooted in the public consciousness as a video game system. All the marketing in the world won't stop non-gamers from saying "but I don't play video games" every time an Xbox TV commercial comes on, no matter how enticing the features may otherwise be.
Yes, they're pushing into a new market, rather than the traditional games industry. But there's no room for them there.
I fully understand the need to bring new things to market.. that's the only way we innovate. But innovation has never been MS's strong suit. They also seem to have missed the ball entirely on the TV front. All of this was probably planned quite a while ago, when live TV was actually something that people cared about. We've moved on since then to the land of DVRs and Netflix, and then MS releases a device that would have been great at around the time the X360 launched. People don't watch TV live, except for a small handful of things like the nightly news or the Superbowl. A device that's catered almost exclusively to live TV is targeted at an audience that simply doesn't exist anymore. We already have hardware in our living rooms that do everything else the system does.
A true all-in-one system is truly all in one box. This box is in addition to all those other boxes, when it should be replacing them. If they really wanted this thing to work this way, I should be able to pull out my Blu-ray player, DVR, cable box, and my other game consoles, and install this ONE box in their place, that would do ALL of the functions that those other boxes could do. Until they can do that, this system is "just another box" that people will have to try to fit into an already overflowing entertainment system. That's why I'm not their target audience.. because I have absolutely no use for the system, except as a game console.
And they need to call it something different. Xbox is firmly rooted in the public consciousness as a video game system. All the marketing in the world won't stop non-gamers from saying "but I don't play video games" every time an Xbox TV commercial comes on, no matter how enticing the features may otherwise be.