I'll refer again to what Tom Holland (writer and director Tom Holland) once told me about what killed films in the 80's, Big corporations came in and believed they could make movies like they make products. And they did, and we're in the long term end run of that era. It peaked, it took many years but it peaked. And the downward spiral is epic. The issue is those big corporations own the industry. They can afford to take the hit, restructure, and burn it all down time and again. We're at the cusp of the helix and the next big thing in pop culture. Nobody yet knows what the next big thing is but it's coming. The 90's helix was pulp crime movies and grunge. Nobody seen it coming, not even those involved in creating the content.
Yep. You go through enough of these cycles, you start to figure out that there's usually some thing that comes out of left field, knocks everyone for a loop, and then gets immediately imitated and run into the ground by the very same suits who can't figure out why their last cookie-cutter operation isn't selling like it once did.
And I fully agree that we are in the midst of an epic cultural shift across the board. It's not just entertainment. It's
everything. Everything feels like we're waiting for...something. Some massive change. And at the same time, there seem to be forces at play that very much want to prevent that change because it threatens to upset...well, everything.
I wonder if this is what it felt like living through 1848 and its aftermath.
It is indeed kind of a surprise. M:I-7 isn't a bomb but it has underperformed. And it's not crazy to assume 'Top Gun Maverick' should have given it a bit of an extra kick this time.
IMO it's probably franchise fatigue. Tom Cruise has cranked out too many M:I movies lately. They are consistently good but there is only so much the market can take. A rapid-fire series of James Bond movies would probably start hitting the same wall.
'Fast & Furious' also under-performed in May. Similar situation. The new movie's quality is no worse than usual, and it didn't bomb or anything, but the demand for the show is waning.
It bears noting that all these shows (including Indy#5) cost extra to make because they were filmed during Covid restrictions.
It's interesting that:
- Antman underperformed
- Spidey did very well
- Fast And Furious underperformed
- Little Mermaid underperformed and did not meet the lofty expectations
- Flash severely flopped and bombed
- DoD severely underperformed and flopped
- Rise of Beasts underperformed
- Elemental underperformed for Pixar again but is showing some legs
- Sound of Freedom doing amazing for being an indie film (is still beating Indy, Flash and MI7 at the daily box office)
- MI7 underperforming for being a Cruise flick
- Barbie is blowing up everywhere and will probably cross a billion
- Oppenheimer doing good with the Barbenheimer buzz
So it seems the possible correlation is that established franchises are under performing and struggling, while new series or new movies with a new IP are doing good or great. Mario still might have the crown for this year once the dust settles with Barbie being #2 (or vise versa), both essentially new movie IP's. I really think superhero fatigue or lazy remakes fatigue is real with the latest animated Spider-Man being the sole exception lately.
I think there are two forms of fatigue, and it's not simply "franchise fatigue." That's too broad a term to describe what I think is going on.
I think there's a degree of "tentpole" fatigue. Not so much "franchise" but rather THIS IS THE BIG HUGE MOVIE YOU HAVE TO SEE. It feels like every movie that comes out these days is some tentpole. Some mega film that simply must be seen on the big screen and...I think audiences are fatigued by that. Going to the movies is expensive and may be a dicey proposition as far as how good the actual experience is at the theater. And quite simply, not every movie needs to be seen in the theaters. I think audiences recognize this and are simply being choosier in their movie-watching. And you keep ending up with these stretches where, like, 15 different films are opening, each with a budget of $300M, and the whole thing just turns into indistinguishable background noise. M:Indiana Flash and the Furious Beasts blargity blarg blarg. It's all just a nondescript mass of blockbuster, and I think audiences just shrug and say "I'll catch it on streaming." There are specific issues that affect the various films themselves, too, and some global political issues as well at play here, but for the most part, I think this is a major contributing factor to why audiences are just...shrugging at most of this year's blockbusters.
I also think there's a degree to which none of these films feel special, and most of them feel...overdesigned? That's not quite the right word, but they all feel very "safe." You've seen all these movies before. They're formulaic. You can practically write them yourself and make the trailers, too. And that's also contributing to this sense of "Meh. I'll catch the next bus." It's too much top-down exec-driven control, and a desire to produce "predictable" results for the investors rather than take risks. And the end result is films that feel like they were designed by committee...because they were. There's no real artistic voice speaking. I think audiences may not be able to describe their attitude towards films in that language exactly, but I think the end result is they just...don't feel like these movies are all that special. And when we all have HDTVs at home, often 4K quality big-screen pictures with surround sound, well...who cares if you miss the theatrical run? You can catch it on streaming. The home experience is certainly close enough to that for films that are just another cars 'n' sploshuns movie like Fast & the Impossibleformers.
Yeah, I'm surprised by MI:7 not doing so well. MI:6 was successful both critically and financially (not a billion dollars but still did well). I would've thought the popularity of Maverick would've propelled it as well but apparently that wasn't the case.
I think with MI:7, it might be worth digging into how much of that was foreign vs. domestic box office. Frankly, I've never really understood the appeal of the MI franchise. The first movie was...eh...fine. Had some cool sequences. Interesting subversion of the TV show. I don't remember the 2nd one that well except for some patented John Woo slow-mo scenes and dueling motorcycles. The third one felt...underwhelming, and I couldn't tell you the plot or what happened in hardly any of the others. There's one where he climbs a skyscraper and drives in a sandstorm. That may be the same one where Rebecca Ferguson proves she's part fish by being able to hold her breath for an "impossible" amount of time doing some swimming thing. Jeremy Renner was in one of them? I think? I dunno. They've always been "Wait for home media" for me. They're action set-pieces looking for a story to pull them together and that just bores me.
With Indiana Jones, the negative factors seemed obvious:
80 year old action star
Bad early reviews (although I'm not sure that matters to general audiences)
Lucasfilm's lackluster track record under Disney
Yes, franchise fatigue would have been a factor also but I guess it was a bigger factor than we thought.
I wouldn't think that would be the case. MI:6 came out in 2018. 5 years is a lot of time for a sequel (for this day in age at least). Unless the other franchise movies had a kind of bleed off effect into it contributing to the overall fatigue?
I don't think any of that really made the difference.
General audiences don't care about the reviews, as you said, and they also don't keep a running tab of how they feel about Lucasfilm output under "new" corporate management. And I don't think Ford's age has much to do with it either.
Just spitballing, but even as popular as Indy is with a certain demographic, I don't think most people under 20 know the character or care about a last ride into the sunset for him. My kids know who IJ is, but they don't CARE about the character.
The biggest Indy fans, probably folks over 30 and leaning at least a little male, are all over the place with how much they wanted this movie or were willing to give it a chance after KotCS. Folks are prickly, and with a franchise that has laid dormant and out of the general movie going consciousness for so long it make total sense to me that it wouldn't draw the world's biggest numbers.
I think Ford's age is part of it for the old schoolers like us. But I think Paul's right here that the real issue is...the brand just isn't actually all that strong. It's 1 transcendent film, two pretty good ones, uh....that
other one and now Grandpa Indy. The people who go to theaters the most have no connection with the character or the IP. As noted, they
know of it, they just don't
care. And a big part of that ties back into my comment about how blockbuster films and blockbuster franchises just aren't special anymore. There's so damn
many of them, and there's always another one coming out, so it's hard to connect really with any of them anymore. I think kids these days like what they like in the moment, and then they move on, because everything's transitory and there's something else coming down the content pipe in the next 30 seconds anyway. There's never a "next big thing" because it's ALL "big things." All the time.
Aside from that, I honestly do not get Maverick's success. I watched the film. It was...meh. Fine. Visually spectacular. Boring story. And I've seen a Trench Run done before and done better. More than once, even. Hell, freakin' Iron Eagle 2 used that approach. But whatever, audiences ate it up.
Maybe that's the big takeaway from all of this: you can't actually predict audiences, and just cranking out more of the last thing they liked isn't gonna get you anywhere anymore. Maybe, instead, you should have a real vision and stick to that, or let the ARTISTS do that instead of the suits.
Oh I don't think you're spitballing at all. I think that might be the biggest reason for its poor showing. I meant to mention it in my post and it just escaped me. But you're absolutely right. It pains me to say it but I don't think anybody even under 30 cares about Indy. Same thing with the Flash. I thought Keaton's Batman would've brought in the crowds himself but the sad reality is probably that most people didn't care. I mean there were a load of other factors with that movie bombing too.
I think DC is dragging around a massive albatross that was the general disregard for the Snyderverse (which is actually kind of a shame because, on a rewatch of the whole thing...it's actually kind of interesting). And Ezra Miller's behavior made me damn sure I wasn't gonna spend a dime on that film. Not in the theaters, not on digital. When it hits Max, I'll watch it then, but only because it's part of my subscription fee already.
I'm waiting until the home release numbers come out before I'm calling anything a flat out bomb. From what I'm hearing, FLASH is doing better than expected in home sales.
Eh, home release ain't enough to save "disappointing" results for a lot of these films. It may help shrink the loss, but I don't think anyone's counting on home release to carry the day when they greenlight a $200M film.
Middle-aged adults like us tend to lose sight of how young the target movie audience is.
13yo kids. Born in about 2010.
'Raiders'? 'Temple'? 'Crusade'? Are you kidding? 'Crystal Skull' was re-running on cable TV before they were born.
They are aware that Indy was cool in the same way that we're aware of 'The Lone Ranger' or 'Bonanza'.
Show 'Raiders' to an average class of bored middle-school kids. Introduce it as a Speilberg movie from 1981 starring Harrison Ford, etc. When you quiz/question them on the movie a week later, I bet some of them wouldn't even remember that the movie was made decades apart from when the story took place. 1936, 1981 . . . whatever, it's all ancient history to a kid who barely remembers Barack Obama being president.
Yup. That plus the perpetual content machine that is modern cultural existence. It's a neverending firehose of stuff coming at you, and I think a lot of kids just "whatever" the bulk of it because there's no way to distinguish any of it for them. Plus, most of them have not experienced "old" movies. Most people don't grow up watching old films these days.
There’s a strong possibility that there will be fallout again. Beetlejuice 2 is really only going to be a hit with a certain age group who have a nostalgic love of the original film. Not too many kids know or appreciate, the original film. That is why they added Jenna Ortega. Younger demographics like her, and the studio is probably hoping attaching her to the project will appeal to a younger generation.
Yeah, again, this is a film where I DO NOT get the greenlighting of it, other than the typical idiot exec thing of "WE NEED TO GREENLIGHT OUR OWN LEGACY SEQUELS!! EVERYTHING HAS TO BE LEGACY SEQUELS NOW!!!" reaction from Maverick's success.
And in 2-3 years, it'll be "toy franchise" movies in the wake of Barbie's success. And then that won't work either, because it'll just be hollow cash grabs and audiences are savvy to it.
Yeah, I'm wondering that too. Well, like Moviefreak mentioned, I think that's why they added Ortega. Smart move and not one simply based on her being popular at the moment. She looks like she would fit right in.
The question is why did a sequel to another movie of that era - Top Gun - do so well? Would that not fall under a "franchise"? Was it the star power of Tom Cruise? Sure, but that didn't help MI:7. I think it simply came down to:
1. It was a genre we rarely see (aviation)
As good as the Mission Impossible movies are, spy action has been a fairly saturated genre over the past 15 years; much like superhero films although to a lesser degree. I'm sure younger people who had never seen Top Gun saw the previews for Maverick and thought it looked awesome.
2. There was a long enough separation from the original
This ties in with franchise fatigue. Announce another Star Wars or Marvel movie and people probably won't think much of it. But there was almost 40 years (can't believe it!) for fans to miss Top Gun.
3. It was a movie made for theaters
This one is self-explanatory.
Beetlejuice 2 will have to offer something fresh for it to work. I think it has potential though. Hopefully Burton is feeling inspired for this one.
See, I don't think it's that clear-cut. I do think your "movie made for theaters" thing has merit. It's why Oppenheimer did well. I mean, good lord, it's an historical biopic. Not exactly what you expect to draw crowds, right? Not in this era, anyway.
But beyond that...yeah, I don't get Maverick's appeal. The film just felt generic to me. Same with the M:I films.
I think Beetlejuice 2 could end up being a lot like Indy 5: looks good and profitable on paper, but the audience just doesn't show up for it. Maybe Gen-X and the Xennials (or whatever we're called...) just...don't show up for films these days. At least, not reliably, not predictably, not in a way that you can control for and design for.