I didn't think trade tariffs wouldn't affect Chinese-made products. Tariffs will obviously always affect pricing and be passed to someone, and we have had not-insignificant tariffs with China for over a 100 years. Companies can also use the 'threat' of additional tariffs to set whatever additional fees they want.Why would you think a company that imports many products from China would not be affected by tariffs? Of course the expenses will be higher, that is what tariffs do. Tariffs are either a way for the government to make money without it being a "tax" or it is meant to discourage importing those items from that country. Americans should expect most items to be more expensive. There are very few products that aren't imported or have parts that aren't imported.
For some companies, this could impact people outside of America because the company imports items into the US then sends the items to the customer outside the US. Some retail companies may be able to route imports directly to other countries where there is a smaller or no tariff, but not every company is set up to do that.
Using Denuo Novo as a purely hypothetical, Their board can look at a threatened US tariff 'spike' of 100%, and tag a very substantial mark-up accordingly.... But those armors aren't coming over one at a time obviously, so I am pointing out that in 6 months when tariffs are possibly back to where they were pre-January, Those markups are still sitting on the customer for a boosted tariff rate that is no longer relevant.
I'm not argunig with anyone about the need for cost adjustment for tariffs, if it's what the increase eventually pays for.