Bromley
New Member
Blue/Grey tort with custom lense
Can't find Tony Stark's sunglasses from Iron Man 3
- Thread starter Norway
- Start date
gio
Sr Member
so guys I was thinking, the preorder delivery time for the initium 3000 was about 100 days: we were supposed to get them around mid september but they shipped at the beginning of december.
the preorder for the new red london calling says “june 1st”, so this time late summer maybe?
the preorder for the new red london calling says “june 1st”, so this time late summer maybe?
Bromley
New Member
Economies of scale. For such a small run of product it would need to be prioritised accordingly. I'm sure there are other orders ahead for much larger quantities etc.
Ken0415
Well-Known Member
Rayban can sell aviators and wayfarers for $155 with glass lenses.
Why is the cost 2.4x with Initium without glasses? Is it due to the small batches and lack of bulk sales?
Someone with an econ background help explain. I really want to know out of curiosity.
It could be because Luxuttica owns such large amounts of glasses companies so they could compensate on costs but I'd love to know.
TLDR;
Why is the cost 2.4x with Initium without glasses? Is it due to the small batches and lack of bulk sales?
Someone with an econ background help explain. I really want to know out of curiosity.
It could be because Luxuttica owns such large amounts of glasses companies so they could compensate on costs but I'd love to know.
TLDR;
Zeingal
Active Member
Well, when your produce let’s say a few thousand frames, or millions (Initium vs Ray Ban) the cost of production per unit is quite different, because in the first case you have a contract with a manufacturer and in the second you basically own the factory.Rayban can sell aviators and wayfarers for $155 with glass lenses.
Why is the cost 2.4x with Initium without glasses? Is it due to the small batches and lack of bulk sales?
Someone with an econ background help explain. I really want to know out of curiosity.
It could be because Luxuttica owns such large amounts of glasses companies so they could compensate on costs but I'd love to know.
TLDR;
Also, you can afford to make less profits per frame when you sell in large quantities, that is why a small brand like Initium has to have high prices, because they don’t sell that many glasses. You can tell their profits per frame is quite high when they give you discounts for buying a few glasses at the time, or when they have sales down to 100$ (like they have right now for the Revelations btw).
That doesn’t mean they’re robbing you, that’s just their way to survive, and that also explains why, for the same price, the quality is a bit lower than a bigger brand like Cutler and Gross for exemple, to stay in the same range of prices.
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Scale of production is probably one answer. I’d hypothesize Initium could afford to sell some of their more popular frames for half or a third of the listed retail price and make a fantastic profit; their product doesn’t seem of especially high quality or cost to produce. But why would they? Due to their association with some movies and celebrities, the brand can sell at a higher tier price-point without having to increase the materials cost.
Manchester007
Active Member
wrbwilliam
Member
Does anyone have a pair or extra pair of B Steel sunglasses for sale?
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