Steelbook packaging:
http://collider.com/new-star-wars-blu-rays-steelbook-character-artwork-revealed/
http://collider.com/new-star-wars-blu-rays-steelbook-character-artwork-revealed/
It's not that they're bad guys, they're not using actor likenesses...
There's always going to be a home video release of something, anything, remotely related around the time of a theatrical release. It's simple marketing, and it makes sense. If there's money to be made, why not? This is typically where "money grab" complaints start, and I think that's silly. We don't have to buy it.