Plenty of non-star trek fans.
Seen plenty of comments on the official Star Trek Instagram account saying things like.
"Never could get into any other trek shows, but Disco is awesome".
It's definitely made by non-Trek fans for non-Trek fans.
As an almost Trek fan, there are definitely things I liked about DSC. But since season 3, the air has somehow completely gone out of it. Moreover, Burnham is simply not a character for whom I can develop any sympathy or antipathy. She's annoying, but her screen time is more pleasant than the one with Tilly.
I find some of the designs quite good. The look of the series is ok and there were some nice storylines. But on the whole, DSC is now as much fun for me as VOY or much of TNG and DS9, none at all.
Star Trek is a perpetual cycle. You have a universe with many possibilities, but you keep telling the same stories with the same people. This counterproductive fanservice is an absolute disaster, especially in the sci-fi genre. You hardly dare to do anything new and when something new does come along, it's woke diversity that simply doesn't look natural, but very artificial and inorganic.
I would even prefer the 24th century. Three times the same series, with aliens of the week, few character twists. Weekly change from skill level 9000 to skill level brainless, depending on which engineer was responsible for the disaster of the current episode.
As of today, The Orville is the best Star Trek, even though it is not Star Trek. But it manages to tell a reasonably coherent story episodically. It has interesting characters who seem like real living beings, something ST hasn't managed since TOS. And it respects Roddenberry's vision the most.