Please do not get me wrong... I believe he was the pioneer of the concept of movie merchandising. Possibly one of the most influential and imaginative people in media history. Beyond a shadow of doubt one of the people in this world I would most want to say, "Thank You" to, but how far can something be taken before it makes a mockery of a work of art? Nothing I have ever seen or read has ever has as much of an effect on my imagination as the Star Wars saga, and it just feels to me that some of these things just feel too cheesy. I don't even mind the Verizon commershial, but big headed Yoda and Darth Maul fighting over ice tea just seemed to demine something that means a lot to me. Wouldn't it be a better idea to offer its characters to something that offers some respect to the origin?? Especially sense money is not an issue? Or maybe I'm just making more of it than I should and soon we can all buy some limited edition Star Wars toilet paper?? Should I be excited to see such a mockery of something I love so?? You tell me.