I hope they help. Archery Talk is one of the more friendly archery sites I have used. You will likely run across it, but there is a pretty serious distinction between target and hunting archers. I hate to generalize like this, but I have had a devil of a time getting useful helpful information from the hunting crowd which monopolizes archery in the Southeast.
The arrows are most certainly customized, finding a similar arrow head should be relatively easy and they it is just a matter of talking to a couple dealers to get your arrows made with the shafts and fletching that you want. Arrow heads will be interchangeable, so you can buy your arrows with field points and buy a couple sets of arrow heads like the ones on screen and switch them out whenever you like.
If you are serious about buying the bow and plan to take up archery (Which I highly recommend, it really is a fun past-time) Find a pro shop, even if you live in bumpkinvillle like me and can only find hunting shops and test fire some bows, get your draw length measured, find a pull weight that you like and get measured for arrows. When and if you buy your Bow those are things you will need to know. I also recommend doing a lot of reading about the options on the bows so you know what you are getting. You are potentially looking at dropping near a grand to replicate that bow and set up.