I just wish the people calling the shots were a little more knowledgeable about the various merch categories than they seem to be. Like, getting that one company (Bandai) is becoming preferred over another (Revell) when it comes to serious modelers, and why. Or Hasbro maybe not diffusing their action figure lines with all those scales. Just stick with the one that redefined the entire industry back in 1978. I'll accept different "trim levels" -- basic for the kiddies and highly detailed and articulated for the adult collectors -- but if you release a character in one, do it in the other, too. Bonus points for realistic versions of animated characters in addition to the animated style. Tighten down the accuracy and playability of everything from the action figure vehicles to the play accessories like lightsabers and blasters. They don't have to be Nerf crossovers.
And so on and so on. We're going through a messy transitional period, where fewer 10-and-unders are playing with action figures and/or building models. As long as the economy stays broken, I expect that trend to continue, for various reasons. I don't expect action figures or model kits to die. Even if the big companies stupid themselves out of producing them, there will still be garage kits and Etsy sellers (or the less-abusive successor{s} to Etsy). This is where the companies that have lasted so long need to be smarter than I see them being, or they'll end up like Sears rather than Amazon.
Bandai know there's a huge market for their model kits over here. Even if a lower percentage of the American population builds models, the total is still vastly greater than their home market. But they also can't alienate that. They know what we want -- we certainly haven't shut up about it over the last forty years. Highly detailed and accurate models in as consistent a scale as possible. 1:72 is kind of a universal standard for aircraft. So it makes sense to release all the Rebel and Imperial fighters in that scale. So why do we have the oddball of the U-Wing in only 1:144 and smaller? I know they could find a way to do those wings on runners that would fit one of their standard boxes at 1:72. Why is the Bandai Spirit Sandtrooper figure kit only available in Japan? Why are their so many Figuarts releases that haven't made their way to the figure kits? The Mimban Stormtrooper would be exactly as difficult as the Stormtrooper/Sandtrooper thing -- one black and one white runner of the basic shared pieces, one runner of the Mimban-specific bits, one runner of backpack pieces.
I think it's smart to wait to see how well a given installment is received before deciding how much to make, but I feel like the number should never be zero. Even if the movie was sub-par, model-builders will still find designs they want to build. The Prequels are still woefully under-served. To say nothing of Clone Wars, Rebels, and Resistance. Or even wildly popular video games. Republic Commandos, Range Troopers, V-Wing starfighters, Z-95s, TIE Reapers, ROTS Jedi starfighters, Captain Rex, clone armor Obi-Wan, LAAT/i gunships, ESB AT-ST... People respond to interesting designs. If they're put out there. Half the things I ask about (and end up special-ordering through) my LHS they hadn't heard of -- and they're pretty dialed-in on the industry.
And LFL/Disney need to get a little more draconian with squabbling license-holders. Let Bandai have standing figures in their 1:72 kits. It is not competition for the MicroMachines market. Many, maybe most, who want one won't want the other, regardless of the other's existence... or they'll want both, for one reason or another. Get rid of "territories". It's as obsolete a concept as region-coding on DVDs. If people want it, they'll get it, and ignore the local offering (if any). Revell shouldn't be able to get grouchy about Bandai "stealing" their sales and claim a home turf. No, guys -- you just make inferior product and the buyers are voting with their wallets.
And this is just scratching the surface. I like to think there are intelligent people at places like Bandai and Hasbro and LFL Licensing watching what's going on. Hasbro's made more bank with their Black Series helmets than with their Marvel Legends line of similar products, and it's not hard to see why. Bandai were surprised by the insane popularity of the PG Falcon and had to issue another run to supply demand, even while 1:144 kits of the ship gather dust on store and warehouse shelves. Star Wars isn't dead. Its merch isn't dead. But the makers and sellers of said merch need to pay a little more attention and do the math.