I'll say it again
C is odd in that it has a whole gallery of characters and only a handful of the major ones are interesting,the best and brightest is the side characters/one shots.
Or to put it another way-DC reminds me of film attempts on things like The Shadow,The Phantom,or The Spirit in that while they were well know at one time when someone now mentions them a lot of people go "who?"
Maybe it's just me but nine out of ten times I'd rather read or watch a Marvel creation then a DC.
So that's one thing that plagues them and why they go for Batman or Superman so often,they KNOW any other character they drag out will get a lukewarm reception...at best.
Hell look what happened to Green Lantern,and I like GL! now can you imagine taking Hawkman out for a spin? Or Auqaman? :confused
So I dunno DC is going to have to do the equivalent of yanking a rabbit out their arse to make this work I think.