Would that it were so easy.
You have to get to a point where the pressing of "play" is (A) registered by the player, and (B) will take you to the film itself. The problem is that the disc forces me to watch all the trailers, then the animations for the menu, just to get to a point where I can actually hit "play" so it'll play the movie.
Like I said, when I was younger, I liked the bonus features. There's still a few I dig. But there's plenty that I just don't give a crap about because they aren't that interesting. And while I like the menu to look clean and professional, I don't want it to sing and dance for me, particularly if I can't skip the song and dance routine to actually get to the movie, and have to sit and wait while it "Loads operating system" or whatever.
Don't be cute. Just play the damn movie already.
Blue Ray seems to be the biggest culprit. I rarely ever buy BR DVDs for this exact reason. Forcing me to watch trailers, long animations, etc. to me is the same as the "3 click rule" - if I can't get there in short amount time, I usually bail.