I think they could but from a business standpoint I wouldn't sell it either to the regular consumer if I could make Million Dollar deals with major corporations. Plus the chances of modding it/making it better and putting a different name on it are quite high since the Elastolite name isn't well known yet. They have "contracts in the works" right now.
Honestly, I think Nike would be the first to use it and jump on the bandwagon pushing "revolutionary" and fashion forward workout clothes. Adidas already has some tennis shoes with the lighting. The man I spoke with pointed me toward one of their other small projects. A fashion designer named Edmund Castillo. They only reason they dealt with him is because his shoes will cost the public $1650!!! Unfortunately, it seems to me that Oryon is all about making money and expanding their company at this point.
Here's a link to the shoes:
Shoes Edmundo Castillo inspired by the movie “Tron Legacy” | Weblog Surf
Cheers and Good Luck Users.