Sure, the highest rewards and the worst failures...but that's not necessarily the case in the movie context. I know that there's test audiences and according to their comments, a studio/director can re-cut, re-shot some of the scenes to make them "clearer/better" before releasing it for a wider audience and, in the end... nobody dies
The formulaic is an intrinsic part of the Hollywood culture. Rambo has a formula, SW has one, the Chick Flick also and so on and so forth...and people/humans have a tendency to love routines. We don't like change that much, including in our favorite genre/entertainment.