But if the films don't make money then they don't make those films anymore. You have to care about the box office because that is the pulse of the industry. The industry could just go away if they can't recoup their investments.
It's fine to talk about story, but you can't get away from the business. There's no accounting for taste, but there is a reality beyond taste. I'm sure there are people who liked Ishtar, but that doesn't make it a good movie, or a successful movie. It almost bankrupted Columbia Pictures and led Coca Cola to sell it outright and get out of the entertainment business entirely. There's no way to just focus on "I liked it subjectively" and have a worthwhile conversation. Disney has had flop after flop after flop and now it's affecting how their movies are being made and, potentially, whether they keep making movies in this sphere in the future.
That's important.
Quality is subjective, but movies are still a money-making game and always will be. You can't get away from that. Money is the metric by which everything flows. A movie series that makes no money doesn't continue. You might have really loved it but you're still left with nothing more. There are plenty of movies that I've loved, that didn't make money at the box office and whatever potential they might have had, that never got explored because at the end of the day, the money is what matters whether you like that or not.
Sincerely, thank you for the response.
I see our fundamental disagreement, I believe...
To me, anything worth watching, reading, or listening to is because the piece of media has something to say.
You are absolutely correct that the BUSINESS of filmmaking is to make money, & if I were a studio making films, then that would be my concern.
I'm not. I'm an audience member that watches things that I believe are going to interest me, & if it does, then the business side of it isn't my concern.
I don't rush to watch every OSCAR nominated film just because the Academy says it was good & I personally don't take my time to watch something because it's making a ton of money.
To me, something can be 'good' based on the product, but not sustainable business-wise. As I said in an earlier post in this very thread, between things having to be rewritten because of Covid, the pressure to put out content for contents sake, pressure on vfx houses to meet unobtainable deadlines, & the decision to let executives make final creative decisions, have ALL contributed to a decline in what Marvel puts out, but they seem to be course correcting & I Believe/hope this is the last thing we'll see under the old, unsustainable system.
Bottom line: I enjoy stories, & it doesn't matter to me whether it's Sir Patrick Stewart reciting Shakespeare, or a homeless man sharing his life. If I'm entertained & can get something to carry with me, then I'm good.