Don't think that's it, but I do believe disney is a part of it.
Lucas, for example, didn't care about the hollywood establishment or pursuing the awards. I want to say I read something that said they (LFL) opted not to pursue an acting nomination for McDiarmid in ROTS (whether anyone personally agrees is irrelevant) and basically said 'if it happens it happens'. Meanwhile, pretty much every other studio is working the system to get their people recognized. Disney will participate in the system, i have no doubt. I don't believe they'll resort to 'you owe us' or inimidation factors to do it though.Perhaps that wasn't what was meant, but like I said, I think they'll definitely work the system. I don't think a nomination will make much difference at the box office, but a win, that, i think will definitely pad the box office for them - hence their motivation.