I agree that pretty much every non-geek I talk to is confused about this. Which annoys me, because it's a really, really simple concept to grasp. But they're just utterly adrift: "Wait, it's not about like Luke and Rey? I don't get it!" So Disney has their work cut out for them. Because most people are pretty damn dense. Hope they have a good ad campaign!
Back in the day when USEnet was still a popular hangout (the '90s), I was on rec.arts.startrek.tech about as much as I'm on here now, along with -- amongst others -- Rick Sternbach. One of the things he recounted that blew me away was after the end of Next Generation, after Generations (where they destroyed the
Enterprise-D), they figured with the hero ship of that show gone, it was safe to bring in other
Galaxy-class ships, so the second-season finale of Deep Space Nine featured the
Galaxy-class U.S.S.
Odyssey (registry number prominently visible, ship referred to by name in dialogue many times) and its Captain, Keogh. As part of the episode's climax the ship was destroyed by the Dominion while rescuing Commander SIsko. Very easy to follow all that...
...And yet Rick said they got dozens if not hundreds of letters, phone calls, and e-mails that were a mix of wondering why, if the
Enterprise was there, we didn't see Picard, and who was this other Captain? ...and angrily blasting them for destroying the
Enterprise in that episode, how dare you, I'll never watch again!
There will always be a subset of the population who just never gets it. Sad, but true, and don't try to find a way to compensate for it. Just make the best thing you can, and know a portion of the audience will miss the point.
--Jonah