What should happen in a better world:
"Due to the overwhelming demand of our limited Pepsi Perfect product, we will be doing another run of 100,000 bottles worldwide. The price is still $20.15, and you can pre-order it from the Pepsi website. All of the profits from this second release will go to the Michael J. Fox Foundation. You can also order t-shirts, hats and reusable plastic bottles from our website, with a percentage of proceeds donated to the Michael J. Fox Foundation as well."
That'd would be a far better PR move.