The thing with Disney, in respects to their own movies, Star Wars, and Marvel is that they aren't just trying to make profitable movies. They will spend $400m on a movie because they want to keep the brand alive. They aren't saying, "let's spend $200m on a Star War and hope it makes triple that world wide." They are saying "let's spend $400m a year and make whatever to support Star Wars as a brand that is licensed out to hundreds of products, is a major part of our theme park attractions, and a core IP in our streaming service. It's not a straight budget to box office comparison for them, but that also makes it impossible to have a metric of success outside of fan reaction, which isn't reliable.