...and you don't understand how people could possibly see that as a rather immature thing to do? I'm referring to both the cosplay shenanigans AND aggressiveness towards people that don't mind the reboot after being banned on a few fan pages.
I know plenty of friends and fans that didn't care for GB16, but didn't receive any hate/backlash while discussing it. They express their thoughts in casual conversation-- mature, from adult to adult. It's typically the rather loud bad apples that have been spewing hate and vitriol since day one that get called out in a variety of venues. For example-- above. Everything from crazy conspiracies to name-calling to making fun of the physical appearance of the acting talent and everything in between. It's all in the two GB16 threads, and can sometimes look like a playground conversation between third graders.
While I'm not an expert on Hollywood accounting or in the know on what sort of deals Sony has worked out on GB, I know that box office take isn't the only factor at play. There's also merch licensing, product placement, streaming/DVD/BR, broadcast rights, etc. Typically, angry fans aren't the best source for hard numbers on corporate entertainment franchises-- especially in this case.