INVAR
Sr Member
Well, without hype for the TV series - there is no successful Disney Plus service. Keeping the mystery helped out in that department. Keeping such a plot element secret was a good calculated risk. I assume they were unsure if that would be seen by the public as another desperate MacGuffin to grab viewers and appeal to kids before the series premiered if Baby Yoda toy march leaked. Given the fandom menace after the Last Jedi, telegraphing that the show was dumping kid-centric elements in there could have caused some pre-premiere backlash. I almost think the success of this show is akin to how the original 1977 Star Wars was. There was no toy merch Xmas 1977. We had an empty cardboard box with stickers and a mail-away card for figures to come in 1978.