I really don't understand the way they're marketing this thing...
Say they make 2,000 of these, and sell them for $400 apiece.
Great, they've made $800,000, but not everyone who wanted one got one.
Now say they make a million of these, and sell them for $150 apiece.
Now they've made $150,000,000, and everyone who wanted one got one.
I know they have math in Japan... what am I missing here?
What does Bandai stand to gain - how do they intend to profit - by making a limited run of these and pricing them so that most people can't even afford them?
I'm really angry about this now.
I've been waiting for this news for 2 years, and instead of Bandai saying "Here's your Falcon, Ax!" they're saying "LOL! You can't have one!"
Bandai dont make that amount though, those are Retail prices, they go from Bandai / maybe big distributors / final end sellers all of which take a cut and need to pay their own over heads/taxes before making a profit. Also take into account Bandai obviously dont just make these for nothing. The investment in R&D in hours is Huge, theres also Kit Boxes and Art work to make, instructions to design, wholesale Packaging, Lighting, Mold making equipment and operators, Factory usage like maintenace on the robotic machines, computers, lighting, heating, staff training. Plus local Gov. taxes will be huge on their main building. All the employees need to be paid, plus maybe pension contributions and all this before making a profit, which they need to re-invest for future equipment & technology or pay tax on it. Oh and lets not forget Bandai dont make the Star Wars films, they have to get a License from Disney and im guessing that isnt cheap, after paying $4 Billion for Star Wars its only fair Disney make a bit too.
I think at just over £300 Bandai's Perfect Grade Falcon model kit, with Lighting and a big Stand is good value. I can really enjoy building and painting this awesome model, then enjoy and treasure it for the rest of my life. This is probably the closest ill ever get to owning the Studio Scale model. Its a work of Art, made by a company that really genuinely takes great pride and enjoyment in making the best Star Wars Model Kits ever made.
You say "What does Bandai stand to gain - how do they intend to profit - by making a limited run of these and pricing them so that most people can't even afford them", well thats working great for companies like Ferrari, some people want to collect Exclusive Special Objects that not everyone else has. Also maybe Bandai just made this for fun and not profit, so want a guaranteed return. I hope Bandai make a good profit, i think they deserve too. Im extremely gratefull to them for investing in this model. Even if i couldnt afford one, or didnt manage to get one myself i would be super happy for those that did.
And lets not forget Bandai might have to make this Japan Exclusive for licensing reasons in the US, Revell FM etc.. Im in England, UK and to me all these Bandai Model Kits are "Japan Exclusives", (more recently Japan & USA.) and might as well be limited quantity as i dont know for sure how long i can get them from Japan or for how much, as im not paying silly prices, so to me this is kinda normal.
I do Reeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeealy hope i can get one thou
