As a life long Trek fan, when the 2009 version came out I accepted it. Trek had gotten stale. Rick Berman knew how to make one thing. He and his teams made it well, but it was getting boring. The TNG films were decent for fans but not huge in terms of crossover potential, which is what a studio always wants. The exception was First Contact which is a very straight forward action film. Paramount wanted more of that. TOS had the pop culture cache for them to do an exciting reboot. It made sense logically, and the first couple times I saw it, I loved it. They threw long time fans a bone with saying it was an alt timeline-- but after a couple viewings that didn't hold up considering the ages of the crew.
And if you really think about it, they are basically telling us that this kid washes out of West Point, stows away aboard the Nimitz, then then takes command as the Russians start World War Three.
Anyway, I was willing to forgive it and be excited for the follow up. They got it all set up, everything was in place, they could have done literally anything... and they try to remake TWOK, the most untouchable of Treks, which, Nemesis already proved you shouldn't even try to get remotely close to. But from a studio perspective, there's logic to ot. Chasing the money is the game.
Point being, I get exactly why they did what they did, but it was never going to work long term.
And if you really think about it, they are basically telling us that this kid washes out of West Point, stows away aboard the Nimitz, then then takes command as the Russians start World War Three.
Anyway, I was willing to forgive it and be excited for the follow up. They got it all set up, everything was in place, they could have done literally anything... and they try to remake TWOK, the most untouchable of Treks, which, Nemesis already proved you shouldn't even try to get remotely close to. But from a studio perspective, there's logic to ot. Chasing the money is the game.
Point being, I get exactly why they did what they did, but it was never going to work long term.