I don't really agree with Legacy being a reboot. It was very much a sequel to reinvigorate the franchise, but they did it in a way to where new generations didn't exactly have to see the first to understand the second one (by design of the film's structure).
Sorry, I should be clearer. I don't mean "reboot" in the sense of "restarting the continuity." I mean "reboot" referring to the broader sense of trying to revitalize an older IP, in the hopes of creating a new franchise. Mostly it just fits in with Hollywood's tendency to try to take existing ideas and repackage them. Actually, I suppose "repackaging" is a better term, come to think of it.
I remember Tomorrowland having a lot of buzz in the beginning with Brad Bird, but I think Disney made the big mistake of thinking it would instantly get butts in the seats to see this movie. I've KNOWN about this movie being made for a long time, but they did not generate a whole lot of exposure and kept the thing so secretive that they failed to show audiences what they were in for. You could easily advertise Star Wars and show only a logo and people would just be there, but this isn't Star Wars.
The only big glimpse of what I got to see of the film was during a special IMAX reveal at the Age of Ultron IMAX 3D opening night. Anything else I saw was just not really compelling advertising. We knew a pin had this special power. but no conflict, no big reason in the trailer WHY we need to find out more. Nothing felt significant about it. I've heard very good things about the film, but I'm not about to rush out to see it.
It was just VERY poorly assumed that because it had something to do with the most famous theme park in the world that people would just see the name and want to see it.
Pirates of the Caribbean 1 had a very compelling campaign and that movie was legitimately awesome. There just isn't that aspect to Tomorrowland that I have seen yet. I saw a lot of VERY VERY well done visual effects, but that isn't what sells me on seeing a film.
Nor I.
What I'm finding, actually, is that it's difficulty for marketing to penetrate to reach me. I watch almost no live TV anymore, and if I do, it's on pay channels like HBO. I tend to watch more On Demand, and for that, I'm usually watching AMC, FX, and a few of the major networks. The On Demand content tends to have fewer commercials in general, and those it does have are almost always about promoting existing shows on the network, and occasionally additional products. What I don't see hardly ever are ads for current or upcoming films. And I rarely go to the theater anymore, either, so the only time I do see news about films is:
1. On this site.
2. On Facebook.
3. Hearing buzz from friends.
4. Seeing a trailer.
The thing about the Marvel films is that they're freaking EVERYWHERE. They were advertising, like, Audi cars and I caught glimpses of the new Avengers flick because of a product tie-in or whatever.
I wouldn't be surprised if this is starting to affect more people than just myself, especially as more and more people become "cord cutters" and switch to streaming only. As such, the marketing campaigns from even 5-10 years ago are working less and less effectively. The studios need to find more ways to get information out to audiences about upcoming films, and they just....don't. Or at least don't seem to be doing so effectively.
I saw some blurb about Tomorrowland on here that Vivek posted, but I basically ignored it. Maleficent was another one that I ignored. Both of these films seem kinda interestnig in theory, but I'm not in any rush to see them. With Maleficent, it's probably because I'm kinda burnt out on the whole "fairytale retold" thing after watching the new Oz movie in theaters and watching Once Upon a Time (but finding it grow increasingly tedious). With Tomorrowland, it actually does look to have cool visuals, but I basically know nothing about it other than it's a utopia gone horribly wrong or something. Kinda reminds me of the Bioshock series, actually, but that's as may be. Anyway, I only heard about this in any further detail, like, a week ago.
But that's the thing. I think we're going to continue to see marginal franchises and films like Tomorrowland continue to fail until Hollywood figures out new ways to market that actually reach people who are shifting where and how they consume both entertainment and information.