I watched the first episode last week (I forgot it was on tonight) and enjoyed it. In the case of my model building and collecting, I admit I've asked myself if I am a "collector" or something that borders on "hoarding". Based on what I see, I seem to be more the collector type still, although I have to be careful not to drop off the deep end.
People collect for different reasons... some healthy and some not so healthy. And yes, several of us may poke fun at sports fans, but even in that hobby there are some that take things a bit too extreme (you hardly ever hear about them though). I've developed emotional attachments to things, such as the models I've built and completed. Selling one of those is not easy since I never bought or built it with any intention of selling it, but rather to enjoy it. And every person I have met who wanted to collect something I've told not to get in it for the investment value, but rather because you enjoy it. Those that try to collect thinking they are buying into a gold mine find themselves sadly mistaken at the end of it. NASCAR diecasts for instance have plummeted in value (not to mention Beanie Babies). Even SW stuff doesn't seem to have quite as much luster of late partly due to George seemingly giving fans the brushoff on certain things. Plus, there is the factor of the economy still being shakey, so it isn't as much of a sellers market for all the cheap stuff that many of us bought (action figures and other toys). The high end stuff keeps its value, but it can be harder to find buyers for it in some cases.
The show I find interesting and entertaining as I can empathize with the different collectors and what they may be feeling. Whether the show keeps my interest remains to be seen, but I watch it for the educational value of collecting as opposed to just wanting to laugh at some poor schmuck (which is what so many other "reality" shows have de-evolved into).