That's their mistake. By trying to attract new fans who may or may not see the movie, they crap on OT and PT fans - fans who kept the franchise alive for decades, building models, props, playing the games, cosplay...
Star Wars never went away or needed recussitation... It maintained a place in pop culture DESPITE anyone's feelings of the special editions and the PT. The animated Clone Wars seems pretty well received by most fans. I remember remarks about the opening line in TFA "this will begin to set things right" being a not so obtuse dig at the PT...
Surely they could have attracted new fans while keeping the faith. The fan base was built in already. And sorry, it's not made for kids - I read that the demographic for the fan base was late teens to mid 30's, or something along those lines (it's NOT specifically for 12 years olds, like Resistance).
It's like they didn't really comprehend what they were buying... Given that, I can sort of understand why they made the decisions the did. Doesn't absolve them of anything though
The trilogy is beyond redemption, in my eyes, at this point. I'm curious to see what JJ comes up with, he is clever, if he can invent a Rosetta Stone to his mystery box, it may surprise people, but given they've fudged two times so far, I'm skeptical.
I think you hit the nail on the head. In this scenario, I see Disney being like the rich idiot uncle. People say to him “buy this, it makes money, and it is a juggernaut!” and the rich idiot uncle goes “okay, I’ll buy it” without even understanding what made this money-making juggernaut what it is and the dynamics of its fandom to the films.
I have gotten into arguments many times with somewhat new SW fans since TLJ came out. And I do not diminish their opinion of the film, although I do think with a bit more exposure to the franchise they may come a little closer to having the same perspective on some of the “unforgiveable” sins commited in TLJ that I do (for example the Holdo thing with jumping to hyperspace through the dreadnaught).
Usually at some point these newer fans, having felt like I was slighting them in some way, will say something along the lines of “well, that’s just your opinion and your opinion doesn’t matter any more than anyone else’ opinion does”. And on one level that is true, but on another level, and this gets back to the rich idiot uncle bit, it most certainly is not true.
From the subjective standpoint, yes, me disliking TLJ does not mean any more than someone (and I swear I am not talking about anyone in this thread or on theRPF) who is a newer fan absolutely loving everything about it. However, from a business standpoint, my opinion means far more than a new fans’ opinion means. A new fan, loves it, maybe sees it twice in the theater, maybe three times, can’t wait for the bluray to be released and maybe picks up a figure or two. When it is a SW film I like, I will see it in the theater anywhere from 6-10 times, possibly more. I will buy most every figure, probably multiples of some, I will have the shirts, a poster or two, and every damn prop from the movie (or at least be working on getting them). From a business standpoint, my opinion is actually worth about 4-8 times more than a new fan’s opinion. Me liking the movie is the same as (on average) 6 new fans liking the movie.
And this is precisely why the TLJ fell off so fast, and why Solo was boycotted successfully and why Kathleen Kennedy, who above all people, having been with LFL basically since inception, should have known this fact and led Disney intelligently as to how to navigate and further build the brand, and ultimately should be fired and embarassed for being so monumentally unaware after all this time.
As many have said before:
1) You don’t have to kill the past to move forward; you just have to be good at writing and directing
2) This franchise never got a captain to keep things on track
3) Don’t cut off your nose to spite your face
4) The proposed film schedule set by Disney was not manageable causing major QC issues with narrative and ultimately left us with shallow characters and films
5) Shoehorning todays issues into a space opera that people go to in order to escape the daily crap we deal with in life is always a stupid idea, and if you are going to shoehorn things in, you better do it in a remarkable and integral way
7) Only hire directors that are aware it is a Star Wars film first and so-and-so-director’s film second
8) Once you realize how you badly you have ****** up, don’t blame your collossal disaster on the people who noticed just how bad it is
I’m hoping after IX they are able to retcon the Holdo thing. That one moment has destroyed not only TLJ but the point of every battle in every previous SW film, and unless there are no more space battles in future space opera films under the moniker “Star WARS”, it has ruined the point of any battle in those films too. Without retconning it, the SW film saga has reached an impasse. Great job Rian you-absolute-piece-of-****-lazy-assed-writing-hack Johnson!