Why reset it? The universe is big, you could've done a trilogy about some characters far away from the Skywalker-Saga and nobody had to crap on SW, but they chose to do so.
There were plenty of possibilities. Old Republic stuff, or something further in the future.
So Zori Bliss, what is the deal with her helmet? Does it come off or must it stay on? Was not explained....
“I told her leave the helmet on, just the helmet....”
- Poe Dameron
Maybe she just doesn't want to take it off?So Zori Bliss, what is the deal with her helmet? Does it come off or must it stay on? Was not explained....
This movie had extensive reshoots, as confirmed by John Boyega during that infamous "Script under the bed" interview so I find the budget figure released to be very spurious. Didnt spend much on advertising? Just here in Australia the promotion was extensive and Disney own nothing here so I would beg to differ on that when you take the rest of the world in to account. They got a free run on CBS and YouTube but thats it. Where even is the merch for this film?
I couldnt agree more with you on why Marvel has been so successful but all that shows to me is why Disney failed to match or better them simply in terms of good will. Star Wars had over a twenty year head start on them in terms of dominating the cinema turf. TRoS was promoted as the conclusion of a 42 year saga, they were sure hoping for at least an equal to Endgame.
At the end of the day, a film was released just a couple of months ago that had an R rating, no release in China and came with a national warning that you may lose your life if you go and see it and theres a very good chance TRoS will not even match its box office.
Maybe she just doesn't want to take it off?
As for the advertising. I can't speak to the world. But here in the states i saw direct commercials rarely. And this time, i saw much fewer of the cheesy, free advertising like 'get the nissan rogue....Star Wars the Return of Skywalker in theaters Dec 20'. With the last 2 that was damn near every other commercial on TV. You had, and still have vendors throwing money at them to use SW in adds.
It’s interesting, I still like all 3 of the films in this sequel trilogy in different ways, but many of the points raised in this article are things that I agree with, and have felt over the course of the release of this trilogy. I don’t agree with every word, but a pretty interesting overview of what went wrong:
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It Was a Total Lack of Planning That Finally Killed Star Wars
Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and more. Discover your favorite albums and films.www.pastemagazine.com
I still find this sort of thing much more interesting than any debate about box office earnings, or subjective arguments about “good movie” vs “bad movie.”
It’s interesting, I still like all 3 of the films in this sequel trilogy in different ways, but many of the points raised in this article are things that I agree with, and have felt over the course of the release of this trilogy. I don’t agree with every word, but a pretty interesting overview of what went wrong:
![]()
It Was a Total Lack of Planning That Finally Killed Star Wars
Paste Magazine is your source for the best music, movies, TV, comedy, videogames, books, comics, craft beer, politics and more. Discover your favorite albums and films.www.pastemagazine.com
I still find this sort of thing much more interesting than any debate about box office earnings, or subjective arguments about “good movie” vs “bad movie.”
The pastemagazine article nails it i think.
It's possible they're screw up of letting RJ toss everything in TLJ screwed up a possible overall narrative where we find out palps is pulling the strings in Pt2 had jj run start to finish.
After seeing IX, what JJ did in the end, does tie things together for the ST (not all 9). The problem with that is, it just completely feels tacked on at the end when you look at it from an overall complete package of 7-9. You can make the snoke was made by palpatine thing work, but you have to have clues along the way. Whispers that Snoke is taking orders from someone. Or he's seen talking to someone via holo's in 7 and 8...maybe after Snoke gets killed, he reveals himself to Rey/Kylo, etc and that's where pt 2 ends. We know it's been him and he strikes a big blow, the end.
But no. The first article nails it better than i thought possible. Hell, i'll even acknowledge that a lot of things they explain RJ did were good (not dependent on bloodlines, anyone can be force sensitive, etc). But, as it boils down to, each of the 3 crapped on what came before.
JJ trashed the success of Han/Luke/Leia, and ostensibly destroyed all before the movie even started. Han/Leia had a kid who fell to the dark side and destroyed their relationship, Luke lost Ben to the dark side and quite on the galaxy, etc.
RJ came in trashed snoke, tried to make rey a nobody, trashed luke further, killed him off rather unceremoniously, trashed the mask, etc.
JJ came back and basically trashed nearly everything RJ did.
None of that has squat to do with whether or not you like what they did or not, it's simply factual. Seems to me to lack leadership in a BIG way. And that falls on a single person in this case. George could hire different directors because he was the single force in charge of the story. Yeah, in the OT he had people to tell him no, but the calls were still his. This missed that in a giant way. Maybe there was a basic plan, i don't know. But if there was, way too much deviation was allowed. Which, is a failure of leadership.
People keep trying to tie it to marvel, but one thing i never heard about any of the marvel flicks was that they trashed the comics. I know they changed lots of things, but the inference i got/get is that they stayed true to the stories or characters they were using. Again, regardless of your opinion of any of the movies, a large group of people feel that in each of 7, 8, and 9, what came before wasn't respected. You shouldn't need to run it by fans to pick up on that. I guarantee you marvel didn't.
What struck me about Marvel was what Feige said about it when asked how they did it when the first avengers was released. He said there was a basic plan to get to the avengers, but first thing was Iron Man. The goal wasn't make avengers or capt america or anything, it was to make the best Iron Man movie they could, because if it wasn't good, all those plans wouldn't matter because the next movie wouldn't ever get made. The goal should always be to make the best movie you can and that doesn't seem to have been the top priority in any of these. Ego, arrogance, and personal hubris seemed to be the things at the top of this and the end result suffered.
You can't make a series of anything without a singular vision. Marvel had and has that singular vision with Feige and whoever does the planning at marvel. It simply doesn't seem that that exists for SW. And THAT is the part that must exist. I'm far from saying following the Marvel 'formula'. I'm saying have a singular vision drive by someone and that they are they ultimate final say. Have a vision and stick to it. This trilogy had like 4 or 5 visions and no one saying 'this is the way'.
As for the advertising. I can't speak to the world. But here in the states i saw direct commercials rarely. And this time, i saw much fewer of the cheesy, free advertising like 'get the nissan rogue....Star Wars the Return of Skywalker in theaters Dec 20'. With the last 2 that was damn near every other commercial on TV. You had, and still have vendors throwing money at them to use SW in adds.
Even if that was the plan (and you won't find may who think it was), a tiny bit of music isn't enough of a hint. Think of it in terms of writing...it's called foreshadowing. The rest of the click doesn't even allude to squat other than Kylo taking over the entire FO and Hux not liking it. Properly done, you drop that before TLJ ends - either that is in fact palps or there is someone else pulling the string. Either way, they failed.