DakGibralter
Member
Yeah it's like airing a Twilight trailer during the Charlie Rose show. Neither have anything to do with the other.
I understand Disney owns ESPN, BUT air it on like ANY other Disney channel instead... here's an example... DISNEY XD, where they pimp out Rebels all day long. Or geeze... ABC! ESPN is one of the worst places to debut a Sci-Fi Fantasy film trailer.
I think the crossover between people who watch Monday night football and people who want to see the trailer isn't as slim as we might think. Both are unbelievably popular. There's maybe not much love for sports among adult prop enthusiasts, but on a national scale I think there is plenty of reason to air the trailer during the game.