That's the brilliant part though.
There's no way that ANYONE, let me say that again, ANYONE would have made a movie that would have pleased everyone, especially with a property like Star Trek.
A straight up-reboot would have run into the same complaints about "recycled characters." Moving it into an alternate universe avoids all that. That was the smartest thing that they could have done with the property.
I am still of the opinion a straight up reboot would ave been the better choice. It old have eliminated this navel gazing argument about canon. It would be a take it our leave it proposition.