QMx River Song's Sonic Screwdriver - Prop Maker / Artisan Master Series

Serenity

Master Member
Looks like the next Artisan screwdriver is up:
River Song's Sonic Screwdriver - Prop-Maker Edition

Excerpt:
Each River Song's Sonic Screwdriver - Artisan Master Series:
  • $3,499.95
  • Is made entirely by hand by Mr. Robatto himself. Most of the parts were machined by hand -- none were CNC'd; it is constructed exactly like the screen-used hero prop.
  • Consists of approximately 70 components, most of them made of aluminum, brass, resin, nylon and polymethyl methacrylate.
  • Features a crackle paint similar to that used on the 10th's Doctor's Sonic. However, the crackle is a bit larger and the color deeper and darker to reflect the age of River Song's Sonic.
  • Takes two weeks to assemble.
  • Contains no found objects, with the exception of screws and electronic components. All other parts are handmade.
  • Measures about 6.89 inches (175 mm) long.
  • Limited to 15 pieces.

Thoughts?
 
Well, there goes my dreams of owning a replica of my favorite Sonic Screwdriver that isn't the toy.
 
So if anybody here buys one of these, any chance we could see some pictures of that diary case? I'd love to get a closer look at the cover and paper. Also measurements, although I'm not sure if the size is accurate based on the fact the sonic fits inside it.
 
Why bother making a fun of 200 at $300.00 each when you can sell 15 at $4k!?!

So, QMX will continue to give us trinkets and posters, but if any of us want a replica sonic it's either mortgage the house or hope a certain person oversees gets the finishing touches done on his.
 
Why bother making a fun of 200 at $300.00 each when you can sell 15 at $4k!?!

Well, there's actually a very simple answer to that. The economics of the hobby have shown that QMx can easily sell a limited number of high quality pieces to a select few fans with no problems. However, when they try to sell an inexpensive product to a large audience, it is met with, er... resistance.

It's a classic example of horizontal vs vertical marketing. Qmx has chosen a path that has worked for them in the past with great success. Why not repeat?

Also, I pity the person whose mortgage is only worth 3,500 bucks :lol
 
Well, there's actually a very simple answer to that. The economics of the hobby have shown that QMx can easily sell a limited number of high quality pieces to a select few fans with no problems. However, when they try to sell an inexpensive product to a large audience, it is met with, er... resistance.

That does not bode well for their upcoming nuBSG season 1 sidearm being something I could afford. :unsure
 
Well, there's actually a very simple answer to that. The economics of the hobby have shown that QMx can easily sell a limited number of high quality pieces to a select few fans with no problems. However, when they try to sell an inexpensive product to a large audience, it is met with, er... resistance.

It's a classic example of horizontal vs vertical marketing. Qmx has chosen a path that has worked for them in the past with great success. Why not repeat?

Also, I pity the person whose mortgage is only worth 3,500 bucks :lol

I don't think it's a matter of resistance. I'm pretty sure they're having difficulty producing any of these props in significant batches, so they have Nick produce a few gorgeous, perfect replicas in order to keep their license until they can figure out how to get these things made.

Just look at the timeline:
July 20th, 2010 - QMx announces their Doctor Who Line
July 19th, 2011 (ONE DAY shy of a year later) - having released ZERO Doctor Who prop replicas, QMx releases a slew of artsy images of various screwdrivers (11's, River's and the laser) promising replicas to come at some future time (pricing and release date "not yet determined").
December 25th, 2011 - 5+ months after showing off photos of their coming sonics (which never came), QMx announces the Robatto-made artisan 11 sonic. Only 12 made, $4000 each.
Today, December 20th, 2012 - Just 5 days shy of a year since the last limited edition run, QMx announces a forthcoming run of Nick Robatto-made River Song sonics. 15 total, $3500 each.

My prediction? We're going to go another year waiting for word of sonics, with nothing. Then, in late December of 2013, they'll announce that Nick Robatto has made them between 10 & 20 Laser Screwdrivers, at a price of $3000 each.
There will still be no word on full runs.

In two and a half years since acquiring their Doctor Who license, QMx has released a total of twenty-seven INDIVIDUAL UNITS and manufactured ZERO. I somehow don't think that's what the BBC had in mind when they gave out the license for these props.

Say what you will about MFX's sonic, but at least they cranked out 500 of the suckers.
 
I think my point remains valid: that they are making good business decisions. While it may not satisfy you or the average RPF member, please recall that Qmx is in the business to FIRST turn a profit. If that directive means making a small number of high end replicas, as opposed to a large number of street-accessible replicas (wanting to avoid saying "low end" here lol) then they're still doing what is right for them.

Also, noteworthy point: QMx is not a manufacturing company. I'm not sure why it's important to point out that they "manufactured ZERO"?? Please tell me you don't think Master Replicas built all those sabers in house??

And guys, lets keep in mind just how many prop companies have failed and gone out of business by trying to market mid-tier pieces to folks like us on the RPF. Maybe QmX is doing EVERYTHING right by hitting the trinket market AND the high end market, while avoiding everything in between. I'd actually call that a stroke of brilliance, as their track record shows they sell the heck out of the high end items AND make consistent sellers of the posters/shirts/prints/trinkets.
 
Also, noteworthy point: QMx is not a manufacturing company. I'm not sure why it's important to point out that they "manufactured ZERO"?? Please tell me you don't think Master Replicas built all those sabers in house??

Well, it seems the majority of these licenses go to companies that DO manufacture props. Sure, there's some outsourcing, but they're still overseeing the manufacture of props. After all, Master Replicas didn't have Roger Christian and John Stears build all those lightsabers.

MFX made their sonics, not Nick Robatto. Even if they outsourced (which they did), it was their task and they got it done.

Similarly, QMx has Kenney Palkow make the Tesla guns, which are beautiful, expensive, and time-consuming to make. I'm not sure how they handle the Farnsworth, but they can't seem to keep it on sale, despite consistent demand. And, as dozens of RPFers can tell you, it's not that hard a build.

My point here is that QMx needs to learn to make props if it wants to sell props. Because all this vaporware is damaging to their reputation.

You're right that every prop company has gone out of business. Adam Savage even mentioned that in the ducats where he talked about recasting. But I think this is where QMx is really smart! Their little stuff (posters, shirts, mini figurines, keychains) all carries a high profit margin, which can help to offset the difficulties of being a prop company. If they combine what they're known for with what they would LIKE to be known for, I think they can be successful. But they need to learn to make props.

I get what you're saying about intentionally catering only to the big-spending prop replica elite, but that argument holds a lot more water if there's any evidence that they're capable of getting these things made. And so far? There isn't. Not outside of completely static props pulled out of a mold and painted. (See: Start Trek phaser, Mal Reynolds' gun, etc).
 
If they sold 500 x $500 sonics they would gross $250k

Selling 25 x $4000 would gross them $100k of which half will probably go to the maker.

Sorry Matt, but I'm not entirely convinced.

Revenue is not profit. If the manufacturing, license, and artist's cut cost them $500, then there's a big difference between your scenarios.

-Nick
 
Revenue is not profit. If the manufacturing, license, and artist's cut cost them $500, then there's a big difference between your scenarios.

-Nick

Actually, you're right, it costs less per unit to make more units. The commission and licence fee is still going to be the same. My point stands.
 
The products are not easy to mass produce, period. They're highly complex pieces, and suffer from diminishing efficiencies of scale, simply because even the cheapest technologies for manufacturing still tend to be fairly labor or cost intensive.

Plus the market is just not large enough to turn this into a volume business. The RPF is not a good representative sample of the overall market.

-Nick
 
The products are not easy to mass produce, period. They're highly complex pieces, and suffer from diminishing efficiencies of scale, simply because even the cheapest technologies for manufacturing still tend to be fairly labor or cost intensive.

So how come MFX managed to produce 500 at a pretty decent price and 'the other guy' continues to do so?
 
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