Well, if you mismanage any project long enough.....it's bound to go away.
I see this again and again, when you make a really cool stellar announcement on a COOL Gadget. People get excited, and somewhere a STOP WATCH starts because you have a finite amount of time to deliver the product before fan excitement wanes.
A large percentage of what ALL of us collectors BUY are IMPULSE buys.
If we have too much time to think about it, and how much its going to cost, we start to rationalize it away. Sure you will still sell some, but definitely not as many as they would have or at the target price point especially considering what they will end up reducing the remaining inventory just to get rid of em. Average all yours sales and your sales per unit drops.
Marketing 101
Wasn't there an JJ Enterprise announced WAY before the working ZAT??
Seen that one yet??