I noticed this too and was wondering about it. If you were interested in being a retailer would you really go through with it if you had to pay MSRP? What would be the customers incentive to buy from you when they can go to the source for less? You would be banking on the customer being ignorant of the source. An established retailer might be able to charge more because of customer loyality from an existing clientel, but that's only going to go so far. I'm at a loss for another explination though, because the vast majority of the available auctions are above MSRP.
Their pricing for retailers can be hit or miss when it comes to any kind of price discount. It all depends on what you're ordering. I remember having pretty good discounts on some swords that we used to get through them, and then having to pay pretty close to or right at retail for any Civil War pieces they had.... but I do find it wierd that people on Ebay charge double usually for something any Joe Shmoe can order directly from NC..... :unsure