If there's anything I took away from Deadpool it's that tone can play a huge role in appealing to an audience. And like everything else, doing the same thing over and over again can get repetitious. The solution isn't simply making a film rated R. It can work by doing the opposite. I'm still waiting for Marvel to make a more family friendly movie that doesn't necessitate moments specifically designed to give a film a PG-13 rating. Cripes, Kevin Feige is constantly patting himself on the back for referencing The Empire Strikes Back by having bodily dismemberments in all of his Phase 2 movies and shows. There are plenty of good Marvel stories out there that don't involve our heroes finding ways of killing the bad guy.