Years ago I was cautiously optimistic when the sale was announced, though like most fans I was shocked that they were making more Star Wars films at all when they announced 7, 8, and 9. We'd been told for about a decade, factoring in the press interviews during the production of Ep. 2 until 2012, that the series would end with Episode 3 and George was pretty adamant about it. I wasn't wild about the Prequels but I'd come to terms with them and I figured the series would live on like it did in the late 80's through '97, as comics, novels, games, etc. For all intents and purposes, Star Wars was officially over. Then suddenly in late 2012, it wasn't. No one saw that coming.
At this point so much has happened both in the real world and with the narrative/ image of Lucasfilm that it really doesn't matter to me if it gets sold or they keep it. I'm only interested in this whole thing as a case study on business, film narrative, and culture. Ultimately it's relevance to movies as an artform is what fascinates me because we're seeing industry wide shifts that leaves so much uncertainty in their wake. That doesn't necessarily have to be bad though. What is clear is that general audiences are craving novelty and I think we can all benefit from it because Hollywood will follow the money wherever it leads. Hopefully that will convince them to pursue things other than this dying franchise model that's kept them creatively inhibited for decades.
Yeah I've completely checked out as far as SW and Lucasfilm. I think for the OT fans, they've damaged the brand to a point where they probably can't come back. The only thing I'm mildly interested in is the second season of Andor.