Sometthoughts on Ash's motivations and I find them sound...
http://www.avclub.com/tvclub/ash-vs-evil-dead-finds-death-and-glory-fruit-cella-230181
And I LOVE this....
When you think back to the origins of
The Evil Dead, and how the entire production spawned from a group of college buddies working off a shoestring budget, it’s just unbelievable to see how far this series has come along. It wasn’t long ago that Ash’s extracurricular activities were relegated to the final two minutes of
Army of Darkness, or the piles of comics that ludicrously paired him up with everyone from Darkman to Freddy Krueger to Re-Animator. No, there’s been some magnificent world-building as of late, and it goes way beyond whatever
Evil Dead 4 could have mustered up--actually, it goes way beyond any similar retro mining as of late. In this stale Fan Fiction Era, where audiences are taken back to Jurassic Park, told to run from T-1000s again, and tasked to blow up another Death Star,
Ash Vs. Evil Dead has been a handful of sugar, a guaranteed slice of ballistic, irreverent entertainment. So, when Pablo insists, “You have no idea what’s out there,” we should simply lean back, smile, and wait.
Good fishin’, that’s what’s out there.