You know what? In retrospect it still seems to be the best tagline for us and what we do. :thumbsup
Yep, I certainly think so.
And this, which I agree with, is the crux of it.
Oh I understand that. But when it comes to marketing "intended" meaning doesn't mean squat. It's all about perceived meaning.
It seems the overwhelming perceived meaning isn't what was intended, which is a problem.
'Craft your fandom' gives the impression (to me anyway), that this is a board only for crafters (our 'create' in the current tagline).
Which of course is absolute nonsense. There is lots more to the soul of the board than builds per se.
Collaborating is the essence of what binds this board together, in more ways than one - encouraging a build, admiring it, helping to research it, suggestions, etc;
any sort of contribution / discussion to the dynamics of the board, in
any of the sub-forums, like the movie & entertainment, screen-used, OT, events, etc .... where nobody crafts anything, yet they are an integral part of what the board is.
And collecting is what it is ultimately all about in some form or another, even if a member has only 1 piece. Whether they built it or bought it, the board was a medium. There are also all the 'Look what I bought', 'Should I buy this ?', etc etc etc, & collection threads. No craft there either. And there are also the tons of threads relating to all the replicas that are released by lots of companies. They also form an integral part of the board and always have an endless amount of pages / interest in them. Yet we did not craft them, we buy them for our collections.
Oh I could go on and on and on.
My point is that, IMO, the tagline "Collaborate, create, and collect" is simply perfection to describe us .... as a
community in general, and that is not exclusively made of people who craft.
Although the essence of our being, this board goes waaaaay beyond crafting, and that is why I think a tagline should include all the elements that describe what this board is as a whole.
I get the problems with the current (old) logo, and it needed to be fixed.
But the tagline ? - if it 'aint broke, don't fix it :lol
Just stick "Collaborate, create, and collect" under the new logo where the 'craft your fandom' tagline is, in cases where the logo needs to 'stand alone' (iphones, merchandising etc).
I also think that on the main header, the one-liner :
"Collaborate, create, and collect at the internet's largest community dedicated to props, costumes and models"
.... should be kept at the top of every page of the board as it currently is, with the new logo simply replacing the old one.
That one-liner is our best 'introduction' to people who visit for the first time.
Edit - (last ramble :lol) - if its the word 'craft' that is liked, then just use "collaborate, craft and collect"
