That one phrase absolutely nails what exactly is going wrong with the current concept and management of SW.
War is all about hostility between heros and villians , of costly sacrifices , terrible destruction and death. At its most basic its all about combat , of both sides marshalling terrifying resources and political infastructures to kill more of the other until one leadership is victorious and the other finally collapses ,its economy so badly destroyed that the remaining population surrenders as it can no longer fight.
Even the Prequels understood this (if not much else).
And to me at least ,thats why TLJ mostly fails to feel like a truely honest SW movie.Because none of its characters ,when faced with a moment of absolute crisis , where the balance of their decisions would make a critical difference , takes the right course of action thats at all understandable to its audience. Roses statement at that moment in the film typifies this.
Thats where, in direct contrast, Marvels "Infinity War" absolutely gets it dead right. Its a "war movie" set in a "comic" universe in which the costs to everybody, even the villian , are incredibly high. Its not written for "kids",its treats everybody ,be they a man, woman , magician, a living god or tree, a talking racoon , a king ,a nation and even the collective villians with enough respect that when any of them ,when their life is on the line, they make a choice that make mostly sense to anybody watching.
And thats where ,to a larger extent ,the Wooks SWIQ as a measurement of a SW movie is actually "rightish".
Because both ANH and TESB feel like "war" movies set in a universe in which there are real costly consequences for everybody and everything involved. Where what they do in the kind of conflict that feels like it could be really waged between opposing sides amoungst the stars in fantastic battles actually counts for something.
And thats when you are dealing with these kinds of movies the producers should not be treated them as the kind of entertainment thats aimmed at " kids". Its those elements like cuddly teddy bears, slapstick comedy, or terribly stupid decisions nobody could ever deserve to escape alive from destroys the illusion we're in a story dealing with potentially devasting consequences.
If you want to make SW content for "kids" then stick with cartoons. Kids love cartoons, but its not for long. They grow out of them quickly. Marvel knows that and been very successful in targeting its media marketing accordingly. It treats the demographic separately, knowing that in a few years most of the kids will want to graduate into relatively less infantile content, like the MCU movies and the Netflix series .
Lets face it you're a grown up for a hell of alot longer than you'll be a kid and you'll respect your choosen entertainment to treat you as such and want to watch it.
Lucasfilm really need to understand this. By removing those elements that are so strongly attractive to the people that are fans of the films and replacing them with others , you are going to upset them and alienate that core portion of the audience .
Thats when ,if you get a character suddenly preaching a message like " Thats how we are gonna win.Not fighting what you hate,saving what you love" in the middle of a gigantic battle in which hundreds of people are being killed, people are going groan in disbelief.
When there is a huge military force with a giant lazer and about thirty monstorusly huge war machines utterly intent on stomping the rebels into the ground and then frying the remaining survivors into dust. Who the hell would NOT be surprised if a large number of fans are actively going to hate her for doing and saying exactly what she did. Thats how you LOOSE a war. If you were a rebel survivor of the attack that reduced the force to just a few dozens, would you want to hug Rose and say well "She did the right thing by her heart?"
Thats why the "Amazons" in "Wonderwoman" and the "Dora Milaje" in "The Black Panther" are characters in the MCU that nearly all the fans respect. Because we all recognise they actually react , like any person truely would ( male or female) during the heat of battle.
And thats where for alot of TLJ the movie just lost the plot for me.