Like you said— the ancillary and even passive Star Wars income at this point is so big, that the metric for determining if a movie is a success or not isn’t limited to the box office alone. There will always be an asterix next to Solo in terms of the extra cost, but Star Wars is such a money maker, from toys, to video games, to theme park tie ins, to clothing, to merch of all kinds, that keeping the brand at the forefront of pop culture is more the goal of the films than turning a profit. ANY Star Wars movie at this point will be profitable. Just like the worst of Marvel’s films are still technically a success.