It's a plan, but with all business plans, there are two sides. There's the business side, the one that wants to make the money and there's the customer side, the one that has money that it wants to spend. Both sides need to agree that the arrangement is voluntarily mutually beneficial. YouTube needs to find a way to make money that is acceptable to the viewer. Advertising, for many people, is not. Nobody ever signed any kind of legally-binding agreement that they would watch the ads (and, in the case of the advertisers, buy the products since they aren't paying for ads for nothing) before viewing the crap on YouTube, or TV or anywhere else. The arrangement has always been voluntary participation which could never be compelled.
Because you have to remember that the goal here, the goal of the advertisers, isn't just to have a bunch of eyes on the screen, it's to get people to go out and spend money on their products. If they're not getting a return on their investment, they're going to stop investing. There are a lot of people who pretend that it's our *DUTY* to sit there and watch these stupid ads when it's not. If you want to take that to it's logical conclusion, it's your *DUTY* to go out and buy all of the products and support all of the causes because that's what actually keeps the advertising dollars rolling in. If you're not willing to do that then there's no point to even seeing the damn things.
So I don't.