Ok. Honest views about the trailer. I didn't go into this ready to hate everything I was about to see, so expect some "not so angry" view points. It still annoys the heck out of me, but I do cut it some slack.
"I believe in you Jim"
Yeah, they're rehashing the last film. Pike banters with Kirk about his faults but can't stop talking about how full of greatness he is. If Pike utters "Your father" doesn't even mention Kirk's mother, I'm going to get angry.
"All out war"
I guess some faction is trying to start an all out war with the Klingons. A war against one ship and one man doesn't really come across as an "all out war" in my book. Maybe Harrison's attack of Earth will make an easier target for an invasion.
"Let's go get the son of a bi***"
While Star Trek certainly had it's share of profanity here and there, I'm not that much of a fan of it. Big meh on that one.
"You are a pawn, Kirk."
I don't know why, but I got some serious General Chang vibe with that line. It's delivered in almost the same exact fashion as "I can see you, Kirk". Maybe Benedict is playing the non-ridged Chang?
"The New Ship"
Does anybody remember when powerful and intimidating Star Trek bad guys used to command ships that were relatively weaker and smaller than the Enterprise? The Reliant was smaller than the Enterprise, as was the Klingon Bird-Of-Prey ("Why haven't they finished us? They outgun me 10 to 1!"). In the original prime timeline when the Federation designed a ship to fight the Borg, their final design was the Defiant Class starship that was about 1/7 the size of the size of a Galaxy Class Starship. Why is it that since Nemesis our heroes must fight a big, dark and heavily armed ship that just dwarfs the Enterprise? Come on, guys. Less is more.
"I'm sorry"
Sigh. Well, if you're going to start being likable, that's always a good way to start.
"We're outnumbered. Outgunned."
Ah, there's the Star Trek that everybody loves. Uhura being unsure and needing the men to give her guidance. Hey trailer, can you give us the Alice Eve in her underwear or her screaming at the camera? *Alice Eve screems* Thank you.
"Beyond the darkness"
Sound familiar?
"Beyond the darkness. Beyond the human evolution.... is Khan. A genetically superior tyrant. Exiled to a barren planet. Banished by a starship commander he is destined to destroy. Left for dead, he has survived.
Hehe. I'm surprised I thought of that. But no, that's not it.
"lies greatness"
JJ, Paramount, trailer department, for the sake of the part of me that's enjoying you so far, please don't-
"I believe in you Jim"
-and you did it far worse than I was anticipating. You actually used the same freaking line that was said earlier in this very trailer. If there's one thing I hate in all of Star Trek it's when it becomes a gigantic love letter to it's lead character.